Audio-Technica Canada played a key role in the recent 2022 JUNO Awards, celebrating the best in Canadian music, after securing a multi-year deal as a Platinum level partner and the Official Pro Audio Partner of the awards show through 2024.
The company has solid presence at the celebrations, which were spread over multiple days, providing microphones and wireless systems for these events (as well as future programs) that included lavalier and wired/wireless handheld mics for presenters and performers, backline infrastructure and more.
At the Opening Night Awards, R&B singer-songwriter Storry, an Audio-Technica artist endorser and two-time JUNO nominee, announced the winner of the Jack Richardson Producer of the Year category, which was presented by Audio-Technica. Additionally, several members of the Audio-Technica Canada team, including tech specialists, artist relations, sales personnel, and executive leadership, were in attendance and worked together to maximize A-T’s visibility and use, facilitate smooth operation on a technical level, and provide a strong artist relations presence.
The main broadcast, held at Toronto’s Budweiser Stage with a capacity of more than 20,000 people, included performances Avril Lavigne, Arcade Fire and Arkells, as well as a special appearance by Shawn Mendes.