Audio-Technica has announced the appointment of LVX Marketing as its new manufacturer’s representative firm for the states of California, Nevada and Hawaii.
LVX Marketing was founded by industry veterans John Hernandez (company CEO) and Ed Ulibarri (president), providing a spectrum of services that include consulting, marketing and sales training. The firm represents a wide selection of products from Alcons Audio, Furman, Lab.gruppen, Midas and many others.
Reid Peterson, Audio-Technica Executive Director, System Solutions, notes, “We are pleased to work with LVX Marketing in the growing California market. Ulibarri, Hernandez and their entire team have a proven track record and will use their years of experience to represent the A-T product line.”
Hernandez adds, “Our role at LVX Marketing is to be the connecting tissue between manufacturers, integrators and re-sellers, and we have taken care to build a brand roster that serves the needs of the marketplace. Audio-Technica’s reputation is very strong throughout the industry, and we are thrilled to add them to the diverse list of brands that we represent.”
