Atlona has appointed Lutz Nordbrock as technical sales engineer, the latest addition to its EMEA staff as the company looks to strengthen its regional team.
Nordbrock brings more than 25 years of technical sales and engineering expertise to the position, including nearly a decade in broadcast engineering at the beginning of his career. He subsequently transitioned to the industrial and commercial AV markets, serving as an independent technical representative for brands including Samsung-Techwin and Mitsubishi-Electric. He most recently held regional account management and sales engineering with Optoma (a division of Coretonic) and Vivitek, strengthening his expertise in projection and display systems.
In this newly created position, Nordbrock will communicate with EMEA customers throughout the sales process on all technical matters, including initial system design, technical drawings, and field application planning through to post-deployment problem-solving. He will also collaborate with Atlona regional sales managers in the DACH region (Germany, Austria and Switzerland) for training and certification classes. This includes dedicated trainings at Atlona and partner facilities, as well as initiatives at regional industry events.
“Lutz’s wealth of engineering experience, commercial AV background, and knowledge of the entire AV ecosystem adds an important layer of technical expertise to our growing team,” says Atlona CEO Ilya Khayn. “More specifically, Lutz is capable of diving deeper into timely industry topics such as AV/IT convergence and networked control, which will prove especially valuable to our partners managing AV over IP deployments at end user facilities. His communication skills will also add value to a wide range of customer-facing requirements, from education to onsite support.”