Atlona announced that it has added Sound Marketing West as a manufacturer’s representative for California and Nevada, effective immediately.
Based in Los Angeles, the firm is working closely with integrators and resellers to promote and support Atlona’s portfolio of AV technologies that include its conference room products and OmniStream AV-over-IP line.
Sound Marketing was established in Chicago in 1980 and now has three offices supporting three U.S. territories. About 17 years ago, the company opened Sound Marketing West in California to support one of its biggest customers, and along the way, it’s added a number of professional lighting, audio, and video brands to its portfolio.
“When we came out to Southern California, we expanded on our relationship with our existing major customer and developed deep relationships with additional integrators,” says Gary Lee, president of Sound Marketing West. “We’ve also been part of many large and impactful growth spurts over the last 17 years in Las Vegas, which gave us a real stronghold. We know everybody there, and we’ve dealt with everyone for a long, long period of time. And that’s really what Sound Marketing is about: the relationship.”
“We are very excited to be working with Sound Marketing West,” adds Adam Griffin, director of sales and business development, North America, Atlona. “Gary and his team are very particular about the companies they represent, because they are focused on creating solutions, not just selling products. Plus, they have built solid relationships throughout Los Angeles and Las Vegas, which are two very important territories for our continued growth.”
