AtlasIED has announced the addition of three new members to its team, including Graham Hendry as vice president of loudspeaker strategy, Mike Ulrich as vice president of specialty acoustic projects and Riccardo Balistreri as director of acoustical engineering, part of a strategic initiative that will focus on product development, strategy, design, and positioning of new products for the commercial loudspeaker marketplace.
“AtlasIED has significantly invested in talented people, infrastructure, and machinery over the past five years,” says John Ivey, CEO at AtlasIED. “We’ve created a foundation for innovation, and Graham, Riccardo, and Mike are joining us to help propel that innovative culture forward and translate it into solutions and platforms that benefit our industry, clients, and end users. Audio is in our blood. It’s how our family business began and will forever be our passion.”
Hendry joins AtlasIED in the newly created position as VP of loudspeaker strategy, bringing more than 25 years of experience in engineering, business development, and leadership. He’s leading all facets of the company’s loudspeaker business strategy.
In another newly created position of VP of specialty acoustic projects, Ulrich brings more than 20 years of managing research and development operations and leading consumer electronics and professional audio product design. He’s heading up engineering and design for specialty acoustical projects for the company.
Finally, as the new director of acoustical engineering, Balistreri also brings more than 20 years of specialization in loudspeaker product design engineering and is directing acoustical engineering efforts for the loudspeaker business.
“These gentlemen are highly regarded in the industry, and each brings excellent leadership, product and business development experience and strategic vision to AtlasIED,” states Matt Czyzewski, executive vice president of AtlasIED. “I am excited for the opportunity to work closely with all of them to advance the loudspeaker sector of our business.”
