ASI Audio has named industry veteran Evan MacKenzie as vice president, marketing & sales, and Charlene Clements to the position of manager, client development.
MacKenzie is driving the company’s integrated marketing efforts while also building a sales network and brand. Previously, he directed marketing and communications efforts for companies that include DPA Microphones, Gibson Professional Audio, QSC and American Music & Sound.
“We feel very fortunate to add Evan’s experience and skillset to the ASI Audio management team,” says ASI co-founder and chairman of the board, Dr. Michael Santucci. “His broad knowledge of the MI and pro audio markets, coupled with his branding agency experience, is a tremendous asset for us. Evan has hit the ground running, strategically defining our brand while preparing the comprehensive introduction our flagship initial product.”
Meanwhile, Clements is helping to build the company’s sales operations across both the music industry and audiological channels. “As an agile young company coming to market with a new approach to in-ear monitoring, ASI Audio is engaging a diverse customer base spanning a wide range of market channels,” notes MacKenzie. “Char Clements comes to us with 15 years of experience in sales operations and management at Etymotic Research, working with many of our future customers. Her wide-ranging capabilities in sales management are a perfect fit for us.”
Founded in 2019 by Santucci (of Sensaphonics_ and Jim Harris, CEO of Think-A-Move, developers of speech recognition products for high-volume environments, ASI Audio and Sensaphonics have combined patented technologies to create 3DME Music Enhancement, a different approach to in-ear monitoring and hearing protection.