API Audio has named MI Corp as its Korean representative, making the 1608 console available to an entire market that was previously untapped.
MI Corp experienced much initial success with API products such as the Lunchbox, 500 Series modules and the 3124+. As they began to design recording studios, it was clear there was a market for the API 1608 console.
“MI Corp is designing prominent recording studios and meeting the most difficult demands of sound engineers,” said Sunny Park, Manager of the Import Department. “Many engineers [in Korea] would like to own and operate an API 1608 console.”
As a result, the authorization to sell the 1608 console began. The 1608 that was shipped just a few weeks ago and is currently featured in its own demo room at the MI Corp headquarters.
Situated in the Gangnam-Gu area of Seoul, MI Corp originated as a musical instrument distributor back in 1997. As of 2009, they began to expand their services, aiming to become a leader in the multi-media industry. Expanding to professional audio and video, as well as the architecture and design of studios, they have been known as MI Corp ever since.
Sales director and former recording engineer, Ted Suh, was familiar with the API reputation and knew the impact it would have in Korea – API soon became a fundamental part of their inventory.
“In the current digital audio equipment market, customers missed analog music equipment. We think API is the leading company, not only for consoles, but analog modules,” said Park.