“An Afternoon of Artist Development,” presented by Grammy Award-winning engineer, producer and author Ken Caillat (Fleetwood Mac), as well as Sleeping Giant Music Group and ArtistMax, will offer appearances and panel discussions by a number of noted artists and producers, including Grammy-honored artists and songwriters Colbie Caillat (“Bubbly,” “Try,” ”Brighter than the Sun,”) and Toby Gad (Beyoncé, “If I Were a Boy,” John Legend, “All of Me”).
The session is slated for Friday, January 23 from 2 pm to 6 pm at the Anaheim Hilton (Ballroom D), coinciding with (and adjacent to) the upcoming 2015 Winter NAMM Show in Anaheim. It will explore the keys to becoming a successful artist, including tips from behind-the-scenes expert coaches to stars such as Katy Perry, Lady Gaga, Katharine McPhee, John Legend and many others .
Topics to be covered include fundamental elements of hit songwriting, getting the most from your voice, the importance of artist imaging and styling, and the tools needed to deliver a powerful performance. Co-hosted by GC Pro and Shure, attendees will be entered for a chance to win a number of prizes, including a recording session with Ken Caillat at Village Studios in West Los Angeles.
ArtistMax is an intensive boot-camp designed to give developing artists the training and tools necessary to help them achieve success in the entertainment industry. “If ArtistMax was available when I started performing,” says Colbie Caillat, “it would have made things so much easier for me and the growth of my career.”
“Many new and up-and-coming artists, songwriters and entertainers don’t know where to go to get professional training and advice to prepare them for today’s competitive entertainment industry,” adds Ken Caillat. “ArtistMax was created to give these future stars the insight and tools necessary to lead them on the path to success and help them to avoid the proverbial school of hard knocks.”
Advance registration for “An Afternoon of Artist Development” is $25 prior to January 15 and $35 thereafter. Space is limited. Register online here.