American Music & Sound brands Turbosound, Allen & Heath and beyerdynamic are sponsoring the British Music Embassy in conjunction with Cato Music this year at the South By Southwest festival in Austin this week.
The British Music Embassy aims to showcase UK bands and artists, with shows finalized for the 2012 SXSW line up at downtown Austin’s Latitude 30 club, located at 512 San Jancinto Blvd. With regionally focused events all day and British brands hosting SXSW showcases in the evening, the project will return for a fourth year to highlight the UK’s brightest new acts.
The schedule kicks off on March 14 with MMXINI’s SXSWi networking event, which includes acoustic sets from Rams’ Pocket Radio, The Lost Brothers, and more. On March 16, Music Wales will showcase groups from Wales, including Gallops and Bright Light Bright Light. In addition, Summer Camp has been added to the NME @ SXSW in association with PRS for Music official showcase, which includes performances by Grouplove, Darwin Deez and more.
The March 17 schedule offers a Breakfast Show, featuring Jimi’s Parade and Bronto Skylift, and the Clash Magazine in association with BPI and UK Trade & Investment official showcase, featuring Errors, Goldheart Assembly and more.
The sound reinforcement system consists of six Turbosound Flex Array TFA-600HDP self-powered 3-way mid/highs joined by two TSW-218 double 18-inch horn-loaded subwoofers, driven by Turbosound T-90 amplifiers with LMS-D26 controllers.
The stage is outfitted with four TMW-115 active/passive co-axial wedges and a pair of self-powered NuQ-12DP 2-way loudspeakers. Milan M15 cabinets are used as shout/listen loudspeakers, while a Milan M18 subwoofer is providing sub frequencies on the drum riser.
The house system is headed by an Allen & Heath iLive T112 digital mixing system with a CAT-5 digital split to a duplicate T112 for monitors. Networking is handed all networked with Allen & Heath’s new Dante Network interface card.
The exclusive microphone of the venue will be beyerdynamic, which will be showcasing the new TG Series tour gear microphones for all the vocals, instruments and drums. Backing instruments will also include the new Nord Stage 3 Piano another of AM&S’s premium performance brands.
Turbosound applications engineer Chris Kmiec, Allen & Heath training manager Justin Eggleton, and Turbosound/Allen & Heath VP of sales Michael Palmer are all on hand to lend technical and marketing support.
“We are very pleased to be partnering with SXSW and Cato Music again this year to sponsor this great event,” says Palmer. “AM&S has a great stable of professional products and this is the perfect venue to showcase these products.”
