Originally founded in 1984 by Steve and Tom Alford, Alford Media, a Dallas-Fort Worth area-based company that specializes in staging high-end corporate events, recently added Martin Audio MLA to its sound reinforcement system inventory.
Specifically, Alford opted for a system comprised of 32 MLA Compact, 32 MLA Mini, 18 DSX and 8 MSX subwoofers. Taking delivery early, the audio team quickly had half of the system hanging in the MGM Grand for a corporate focus group event and the other half on a truck headed to San Antonio for a Pizza Hut show.
Alford Media manager of audio services John Caswell states, “We’ve been using another system for about 11 years and wanted to take it up several notches to offer our customers a high end solution that could stay on the cutting-edge of technology for years to come. We demoed many of the top lines before talking to some of our freelancers who’d used the Martin Audio MLA System and had a lot of good things to say about it. Tom Alford spoke with Mario Educate, CEO and founder of On Stage Audio, who strongly recommended that we listen to the system before making a final decision.
“That got us listening to MLA,” Caswell continues, “discussing the product and the technology in terms of a loudspeaker system that’s still going to be ahead of the curve many years from now. When we looked where Martin Audio was headed with MLA, we felt it would be the longest-term solution and stay well ahead of other companies technologically. This explains why we made the decision.”
Declaring that Alford Media is “glad to be part of the MLA family,” Caswell affirms how impressed they were when his team first demoed MLA at a Walmart show at the Orlando Convention Center.
“This is one of the biggest and most acoustically challenging convention centers in the country, which truly helped demonstrate MLA in its element,” he says. “We were extremely impressed with the results on that show, and so was our client. The system covered the areas it was supposed to cover with a balance across the spectrum. The ability to control sound and quickly achieve optimization was what sold us on MLA.”