Reflex Marketing, representative of brands in the pro audio, musical instrument and contracting verticals in New York, New Jersey and Pennsylvania for more than 35 years, has announced Alena Althouse has joined the firm as marketing & communications manager.
In the newly created role, Althouse will support vendors, re-sellers and the Reflex field sales team, leveraging an expanded tech stack and marketing skill set. She possesses a Master’s in Communication and significant experience in e-commerce, having most recently supported the NHL Shop for Fanatics.
“I’m excited to join the Reflex team and believe that my extensive marketing background provides a great fit for this position,” Althouse says. “I look forward to supporting the resellers and vendors that we partner with, along with creating efficiencies that will sharpen the efforts of our sales team. It is very motivating for me to offer value to our customers, helping them achieve their visions and goals.”
Reflex Marketing owner Doug Nestler adds, “Alena brings substantive marcom experience to our team, and I know that she will be a tremendous asset to our clients in all business divisions. As our company continues to expand, we’re very excited about the future for Alena and the value she will add to all of our constituents.”