People | Business

Alcons Audio Grows U.S. Network With New York’s On The Road Marketing

Rep firm principal Mark Meding’s friendships with Broadway sound designer Nevin Steinberg and David Strang at PRG introduced him to Alcons pro-ribbon loudspeakers.
Alcons Audio Loudspeakers
On The Road Marketing principal Mark Meding (left) with Alcons North America sales manager Dave Rahn.

Alcons Audio has appointed On The Road Marketing, which has more than 30 years of experience in professional audio sales, as its representative in the New York /New England region.

Based in Rivervale, a short distance north of New York City, On The Road Marketing was originally established as a musical instrument distributor, quickly expanding its portfolio into the live sound, pro audio and A/V contracting markets. In 2015, current principal Mark Meding brought more than two decades of professional audio, A/V and manufacturer representation to the company. His friendships with leading Broadway sound designer Nevin Steinberg and David Strang at PRG introduced him to Alcons pro-ribbon loudspeakers.

“Alcons is a perfect fit for our customers, because the pro-ribbon drivers are the best on the market today,” Meding says. “They]re some of the most efficient drivers I have ever heard, able to get to extremely high output levels without degradation of the highs and mids. We did not have a high end speaker solution and we believe in the technology, so as a product we are proud to offer it to the community of sound designers and systems integrators that we work with.”

Meding is supported by account manager David Powers, office manager Bob Conklin and is continuing to build On The Road Marketing’s reputation as a business based on service and commitment to its customers and the manufacturers that it represents.

“As well as sound designers, there are also quite a lot of performance space designers that I need to educate about Alcons pro-ribbon technology,” Meding concludes. “There’s a lot of work to do, but Alcons has proved that it has a pro-ribbon solution for every project from intimate home theaters to large amphitheaters, so we are all really looking forward to introducing more users to them.

Alcons Audio
On The Road Marketing

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