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Adam Hall Announces New Integrated Systems Division

Company's business vertical dedicated to serving the installed AVL market sector will be highlighted at the upcoming ISE 2023 show in Barcelona.
ProSoundWeb
Adam Hall Integrated Systems product manager Gabriel Alonso Calvillo.

Adam Hall, the German event technology provider, has announced the creation of Adam Hall Integrated Systems, a new business vertical dedicated to serving the installed AVL market sector that it will be highlighting at the upcoming ISE 2023 show at the Fira Barcelona Gran Via, stand #7C850.

With its own product team headed up by Gabriel Alonso Calvillo, Adam Hall Integrated Systems is intended to act as a resource for AVL consultants, integrators and end users to help them find and specify the products they need for their projects. “We have been working on the development of our integrated systems portfolio for a few years now; and with the new solutions we are presenting at ISE, I am proud to claim that we can offer a comprehensive product range to cover most commercial audio applications,” says Calvillo. “It therefore makes complete sense to create a proper home for our installation range with its own distinct identity that will be both more visible and accessible for our customers and the world at large.”

Adam Hall CEO Alexander Pietschmann adds, “From humble beginnings in 1975, we have grown to be one of the top three audio and lighting manufacturers in Europe as well as a highly successful international distributor. We have an extremely strong heritage in live event technology which was where it all started for us. However, we have in fact been developing products for AVL for a number of years due to the increasingly high demand from our customers for reliable, user-friendly products in this sector. As the AVL side of the business continues to flourish, it was a natural step for us to create a dedicated department with its own staff to better serve this important market.”

Beside Calvillo leading the product team, Nik Gledic, the global sales director at Adam Hall, is building a dedicated Sales & Business Development team for the new business vertical. “The times at Adam Hall are super exciting and the potential is great for us,” Gledic says. “We have started creating a dedicated installed sales team and are currently looking for more passionate people to join us. Our aim is to build a team of AV experts and become as successful in the installed market as we are with the other established verticals. In addition to the job opportunities, we are also expanding our partner & distribution network and so are looking forward to connecting with new potential clients during the ISE.”

Adam Hall Integrated Systems brands include LDSystems, Palmer, Cameo, Gravity, Defender, and of course, Adam Hall, and offer products and platforms for applications that include venues, retail, education, corporate, hospitality and public places.

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