Acustica Beyma has named Lily Xiao as its new general manager of Beyma in China, including the mainland, Hong Kong, Macau and Taiwan.
Xiao will have full responsibility for the sales and marketing of Beyma products in the region. She has worked for more than 14 years in professional audio, leading several business units in China for Music Group, Ruisheng Audio & Light Equipment, and others. She is fluent in English, Mandarin, and Cantonese languages.
“We’re very proud of having Lily Xiao on board,” states Beyma commercial director Espartaco Saez. “She is a well-respected person in the industry and will definitely help us to improve our level of service, strengthening existing relationships with clients and engaging new ones.”
Xiao will work out of the Beyma sales office in Guangzhou beginning June 5.