3G Productions announces the execution of an asset purchase agreement under which 3G will acquire all assets of Beachsound.
Following the completion of the transaction, 3G expects to integrate all Beachsound employees into the pro forma organization. Financial terms of the agreement were not disclosed.
Beachsound, headquartered in Miami Gardens, Florida, is a full-service production company with an extensive inventories of equipment. It supplies technical support for all facets of the entertainment and corporate event industries including sound, lighting, truss, rigging, design, visual design suites, product training, support, repair, trucking and labor.
“The acquisition of Beachsound establishes a physical presence for 3G outside the western region of the United States for the first time. It is very exciting for the new opportunities we can provide our existing as well as new clients in that area,” says 3G co-owner Eli Stearns. “We look forward to building on the Beachsound legacy of long-standing relationships in their communities, while earning trust and continued business with their customers.”
Founded in 2004 and headquartered in Las Vegas, 3G is a multifaceted event production company that provides live event production, audio/video installation, professional event staffing, and equipment sales and rentals. Following completion of this transaction, 3G will operate full-service offices in Las Vegas, Los Angeles and Miami.
“This is an attractive opportunity for us to acquire a full-service production company that currently focuses on the greater Miami market. Beachsound is a high-quality organization with a strong culture and an attractive customer base,” notes 3G co-owner Jay Curiel. “We believe this combination will be additive to 3G’s growing franchise and provide us with additional scale and exposure in the eastern region of the country. Beachsound has a team of experienced and talented designers, engineers and technicians. And we’re pleased for them to become part of our company.”
It is also anticipated that employees will benefit from additional career opportunities as well.
“Our partnership with 3G is the logical next step in the Beachsound story. I’m gratified that we will be joining the 3G family and look forward to our future together. As a powerful and versatile services provider, we will be well positioned to innovate and serve clients in a rapidly changing and evolving marketplace with a holistic and strategic approach,” Beachsound founder and oresident Andre Serafini observes.
“We and 3G share a similar culture as well as a shared vision of event production, with an emphasis on going the extra mile for the customer and striving to exceed their needs with every interaction.”
Serafini will join 3G as vice president with responsibility for business development in the eastern region.
