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3G AV Installs Sound & Lighting In New Seminole Hard Rock Live Hotel Entertainment Complex

Sound reinforcement in 7,000-capacity theatre delivered by L-Acoustics, DiGiCo and Shure primary components.
L-Acoustics arrays flying in the new performance center at the Seminole Hard Rock Hotel. in the 3G Productions systems project. (Photo by Ivan Romero)

As part of a $1.5 billion addition and upgrade to the Seminole Hard Rock Live Hotel in Hollywood, FL, the 3G Productions Installation & Integration Division recently installed versatile sound and lighting systems in the venue’s new performance center that holds up to 7.000 people.

Based on more 10 years of working closely with Hard Rock Live, 3G Productions was commissioned for the project via consultant Sceno Plus. “The central driver of the timeline for the opening of the venue was the hosting of the Super Bowl in February 2020 in Miami,” explains 3G sales manager Jerrod Cring, who was responsible for coordinating the project. “The hotel had to be fully operational and functional as a showcase because the Hard Rock also has the naming rights of the football stadium where the Miami Dolphins play which will be the site of the Super Bowl.

“With a project of this scope, our piece of the puzzle was important but there were a lot of other moving parts which made it a tight time crunch in order to facilitate the grand opening on October 25 with Maroon 5,” he continues. “We knew the date was a hard deadline from the get-go and there was no plan B as it were, so it was really whatever it takes to get it done and we never faltered from that course.”

The main PA system consists of 15 L-Acoustics K2 with three KARA down per side and four K1-SB per side, nine KARA for center fill, eight KARA per side for out fill and 10 KIVA II for front fill. A complement of subwoofers includes six KS28 a side and six KS28 flown in the center.

Audio power is provided by L-Acoustics LA12X amplifiers with two L-Acoustics P1 processors. Delays include 27 X8 under balcony and 10 X12 upper balcony loudspeakers, all driven by LA4X amps. The stage monitoring system has four X15s and eight X12s, also drivan by LA4Xs.

Consoles include two DiGiCo SD7 for the house and another for monitors, and well as a DiGiCo SD11 for production with three SD racks. Shure Axient wireless and PSM1000 personal monitoring systems complete the side of the equation.

The lighting system is mounted on Tyler truss with a combination of fixtures that includes 46 Ayrton Bora wash, 34 Ayrton Ghibli spots, 11 Ayrton profile, 28 Robe Mega Pointe, 14 GLP JDC1, two HazeBase, and six Strong Lighting Super Trouper spots, all controlled via two GrandMA3 consoles with all data via Pathway connectivity.

“One of the unique elements of this facility is that although it’s an installed system, the PA is still treated as both a portable system and a fixed venue system,” Cring says. “Additionally, the lighting can be modified and changed or even taken out completely if need be. The main hangs are on motors and not permanent points so if an act was absolutely insistent on using their sound system, they could do that even though the amps and wiring are permanently installed in racks.

“This was a unique challenge which made 3G particularly suited for this project based on our experience in installation, production and touring. Bottom line, our biggest challenge was the timeline because when you’re dealing with your particular piece of the puzzle, you’re not an island but in a symbiotic relationship where you integrate seamlessly with every other discipline whether it’s electrical or rigging or other portions of the project. So, working within the correct order and the timeline was a testament to all of the parties involved doing the work necessary to bring it to fruition.”

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