Recently launched UK manufacturer Optimal Audio has announced the appointment of Hawthorne, NY-based BTX Technologies as a distributor in the U.S. of its suite of control, amplification and loudspeaker products designed for small- to medium-sized commercial installations.
With an experienced technical sales staff, applications engineering team and in-house product engineering group, BTX is well-placed to introduce the new brand to the U.S. market, says Optimal Audio managing director Dom Harter. “BTX is a trusted and highly respected name in the AV industry, well known for its grassroots sales efforts, great technical support and strong customer service,” he adds. “The BTX team noticed very early on the value of what Optimal Audio brings to the market and we’re delighted to be entering into what we believe will be a very fruitful partnership with another influential distributor.”
Greg Schwartz, CEO of BTX, notes, “When we look for new products of value to offer our integration customers, sophisticated products that are simple to install appeal to us most. That is the very definition of Optimal Audio’s approach to commercial audio, and it’s why we are so excited to bring them into our current family of products as we continue to expand our audio offerings.”
