WebExpo 2001

L-R: Paul Bass, Elizabeth Gates and Dave Neal

Neal Heads Up New MARCOM Initiative at Soundcraft and BSS

POTTERS BAR, Hertfordshire, England - November 2001 -- Soundcraft and BSS Audio have announced the creation of a new centralized communications strategy, under the direction of Dave Neal.

Neal assumes the new position of marketing and communications manager at the two companies’ Hertfordshire, England HQ and heads a team that sees Elizabeth Gates and Paul Bass respectively focusing on the Soundcraft and BSS Audio brands.

The new department, which carries a wealth of experience, will take responsibility for all communications functions, including PR, advertising, brochures and technical publications, website development and exhibitions.

Neal aims to introduce a new dynamic to the marketing initiative: “We are constantly looking at new media methods and will be taking advantage of the new avenues of communication available to us,” he states.

“These are exciting times and we intend to exploit not only what the available technologies can offer to us, but also to the respective brands’ clients, distributors and installers.

“Both Paul and Elizabeth are highly experienced and brand-focused, and between us we intend to implement a very forward-thinking policy.”

PRESS INFO:

CTS Audio Buys Soundcraft FIVE Monitor for Donnie McClurkin and Cece Winans Tour

Series FOUR Console Installed at Boston’s Historic Shubert Theatre

Neal Heads Up New MARCOM Initiative at Soundcraft and BSS

Centerstaging Sets the Stage with Soundcraft

Merlefest Host Acquires Two Soundcraft K2s

PRESS INFO:

Soundcraft Offers Free P.O.P. Display for Dealers

Soundcraft Spirit M Series Now Shipping

Velvet Jones Adds Series Two

Soundcraft USA, 1449 Donelson Pike, Nashville, TN 37217 USA
Tel: 615.360.0471 / Fax: 615.360.0273
E-mail: soundcraft-usa@harman.com / Web: www.soundcraft.com