Michael MacDonald, most recently president of JBL Professional, has announced the launch of Pilot Business Strategies, a consulting resource for mid- and large-size companies seeking to raise their competitive viability in the global marketplace.

MacDonald brings two decades of technical, sales, marketing and executive management experience to the new firm, including positions with Yamaha, TimeLine Inc. as well as JBL Professional. He is also a columnist for Live Sound International magazine.

“These days, it’s more difficult than ever for companies to successfully achieve both maximum market share and profitability,” says MacDonald. “To do so, requires resources that exist largely outside the normal day-to-day operations of a typical corporation. Thorough attention to competitive analysis, business planning, research, strategic and product marketing, effective marketing communications and brand development will provide companies with a more sustainable and profitable market position than their competition. And, after all, sustainability and profitability is what we’re all looking to maximize.”

MacDonald has designed Pilot to be a consulting firm that delivers the results clients expect in an environment designed to be collaborative, highly productive and cost effective. “Now, there is a one-stop shop where a company has access to this expertise without tying up key staff resources”, he said.

Pilot Business Strategies is located in Thousand Oaks, California. For more info, contact MacDonald at MchlMacdonald@aol.com or 818-390-9041.

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