By PSW Staff • August 2, 2012 Renkus-Heinz president Harro Heinz (left) and AFMG managing director Stefan Feistel Renkus-Heinz and Ahnert Feistel Media Group (AFMG Technologies GmbH) have announced the restructuring of their long-standing strategic relationship, with AFMG stepping into a more prominent role. AFMG will provide direct sales, technical support and training worldwide for its acoustical measurement and simulation software products including EASE, EASERA and SysTune. Renkus-Heinz will continue to offer support to customers during the transition beginning on October 1, 2012. Both companies will keep working together in educational seminars, marketing of technology solutions as well as software development and other projects. AFMG’s Berlin offices, which already provide support for Europe including Russia, the Middle East, Africa and India, will take on this role globally. On hand to cover the Americas will be Bruce Olson and Charlie Hughes from the US branch of AFMG. Additionally, AFMG representatives and distribution partners will provide local assistance as well. “The relationship between AFMG and Renkus-Heinz goes back more than 20 years, and will continue well into the future,” states Renkus-Heinz president Harro Heinz. “As AFMG keeps growing, the company is ideally suited to provide the best support for their products, and we stand behind their decision to do so.” “Renkus-Heinz has always been one of our biggest supporters,” adds AFMG managing director Stefan Feistel. “The enthusiasm and professional attitude of Harro Heinz and his team helped us get on the road in our early years for which we are deeply thankful. Our companies will continue to have a great working relationship in future projects.” The transition beginning October 1, 2012 will be seamless to all AFMG customers, with Renkus-Heinz continuing to provide assistance as needed, and AFMG taking on all functions effective January 1, 2013. Ahnert Feistel Media Group Renkus-Heinz Comments Leave a Reply Cancel reply Your email address will not be published. Required fields are marked *Comment Name * Email * Website Tagged with: AFMG Technologies Distribution Management Manufacturer Measurement Renkus-Heinz Software · all topics Subscribe to Live Sound International Subscribe to Live Sound International magazine. Stay up-to-date, get the latest pro audio news, products and resources each month with Live Sound.