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Outline Announces Appointment Of Latin-American Sales Force

By PSW Staff July 12, 2012

Outline has announced an agreement with Studio Sound International to represent its brand in Latin America (with the exclusion of Brazil and Puerto Rico).

With more than 30 years experience, SSI is one of only a handful of companies representing professional music products on the Latin-American marketplace.

The company is led by Chris Adams, native South-American and life-long music professional with decades of experience in the pro audio marketplace.

With the addition of Outline loudspeakers, SSI’s roster consists of 19 top brands covering pro audio, MI and accessories markets, and providing a complete solution to distribution partners in Latin-America.

SSI’s U.S. office is located in Orange County, CA, with the Latin-American office located in Montevideo, Uruguay.

“SSI provides manufacturers a turnkey solution for growth and success in this very specialized region,” states Adams. “I’d like to emphasize that we are a representation company, not a distributor. In fact, our aim is to select the best distribution partners in each country to work with and support with our product specialist José Luis Izábal. With this quite traditional set-up, we expect local distributors to have their own team marketing in their countries, while we support them with information, demos, etc.

“On another note, we will also stage a sales drive with rental companies, via mailings to attract their interest, as they like to be contacted directly by manufacturers,” he adds. “We will thus be able to satisfy them with specific deals, while having the local distributor there for support and service.”

Outline CEO Giorgio Biffi notes: ”In spite of the global financial crisis that has afflicted all the markets in recent years, Outline has grown significantly, in terms of nations represented, product range and—obviously—turnover. This increase in demand has obliged us to reorganize our manufacturing and logistic set-up, which has enabled us to handle the process of expansion efficiently without being literally overwhelmed by it.

“Now, after boosting our already large R&D department and added resources to our production line, we are ready to face new markets and the stimulating new challenges that this means. We are therefore particularly excited to forge a new partnership with such a well-respected company in one of the world’s most interesting markets.”

Studio Sound International


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