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Norwest Productions Becomes Largest L-Acoustics KUDO Provider

By PSW Staff March 19, 2012

Norwest Productions’ new L-Acoustics KUDO cabinets arrive in Doha for the Pan Arabic Games.

L-Acoustics Rental Network Agent and Certified Provider Norwest Productions has added 74 KUDO cabinets and 16 LA-RAK amplified controllers to its existing inventory, which already includes 118 KUDO boxes.

The equipment was delivered directly to Doha for the opening and closing ceremonies of the Pan Arabic Games, whose sound designer, Auditoria’s Scott Willsallen, extensively specifies KUDO for his projects due to its adjustable horizontal cue, which provides even coverage over a large space.

Norwest, which now owns the largest KUDO stock in the world, has vast experience of using KUDO on major sporting events, including the Delhi and Melbourne Commonwealth Games opening and closing ceremonies, Doha Asian Games opening and closing ceremonies, Singapore National Day events, Sydney World Youth Day and Singapore Youth Olympic opening and closing ceremonies.

“Norwest was an early adopter of L-ACOUSTICS KUDO, purchasing the initial order in 2006 for the Melbourne Commonwealth Games, Asian Games and many other events since,” says Chris Kennedy, Norwest’s group sales director. “Due to the strong demand for this product we have elected to purchase another 74 cabinets with LA-RAKs, taking our total KUDO inventory to 180. Our local demand for KUDO is such that we can no longer afford to send large quantities away for several months for a big event such as Arab Games – so more were needed.”
Norwest Productions


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