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Mike Franklin Joins SSL As Vice President Business Development

Responsibilities include broadcast sales and development of new SSL audio truck

By PSW Staff February 2, 2011

Mike Franklin, new VP business development at SSL

SSL Inc., the U.S. operation for Solid State Logic, has announced that Mike Franklin has joined the SSL team as vice president business development.

“We are very happy to welcome Mike Franklin to the SSL team,” says Piers Plaskitt, CEO of SSL Inc. “Mike worked for SSL many years ago as a freelance maintenance engineer, then moved into the console industry at large with great success. He will work closely with our broadcast sales team, George Horton and Steve Zaretsky, as well as spending time designing a new SSL Audio Truck that will be touring around North America.”

In the early 1990s Franklin was actually an SSL client, working at The Studios at Linden Oaks, and from there became a freelance service engineer for the company.

Immediately prior to rejoining SSL, he spent 13 years with Euphonix, where he began as regional manager of console sales and rose within the organization to the position of executive vice president worldwide sales.

“I’m excited to bring the industry relationships and experience I have gained over the years to the SSL broadcast team,” states Franklin. “I’m continually impressed by SSL’s commitment to the broadcast market both in terms of products and customer support. SSL, through its C Series range, has generated the proven momentum needed in the broadcast audio market to favorably compare to its dominance in the music production segment. I believe this level of success will continue to grow into the future.”

Solid State Logic Website

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