By PSW Staff • July 28, 2011 Davwinder Sheena (left) and Clifford Nathan LOUD Technologies Inc.has announced the elevation of Davwinder Sheena, formerly director of APAC sales, to the new position of APAC managing director, in addition to naming Clifford Nathan as general manager of China. Sheena, based in Singapore, will manage all business interests, market-development strategy, and sales team and distributor relationships for all LOUD brands in the region. He will report to Mark Graham, LOUD CEO and be a member of the company’s executive team. Patrick Lau, Martin Audio APAC sales manager based in Hong Kong, will now report to Sheena. “The APAC region is the most vibrant economic environment in the world and under Davwinder’s leadership has contributed substantially to LOUD’s solid growth over the last year,” explains Graham. “Through lock-step engagement with all three of LOUD’s Business Units, and direct participation at the executive level, Davwinder and his expanded team will bring even greater focus and speed of execution to this critical region. I fully anticipate that all of our APAC constituents will be pleased with the growth and success that this move enables.” Based in Dalian, China and reporting to Sheena, Nathan will lead Chinese market development and strategy, as well as manage intellectual property, for all LOUD brands. “Thanks to our distributors’ tireless efforts and commitment, EAW, Martin Audio, Ampeg and Mackie sales in APAC are substantially ahead of our 2010 pace, and outpace other regions’ growth by three times,” says Sheena. “With increased in-market resources, faster decision making, stronger marketing support, and greatly intensified region-specific strategies, there’s no limit to what we will do together.” “Clifford is a rare breed and a real asset,” Sheena adds. “He’s a former creative director for a Hong-Kong-based advertising agency, a trained architect, revered live sound engineer, seasoned pro-audio industry businessperson, and speaks four Chinese dialects. With this background, he’s ideally suited to partner with each of our distributors and construct a solid bridge back to our worldwide business units to bring new ideas, energy and Company resources to the China market.” Nathan’s most recent professional audio experience includes three years with Digidesign/Avid during which time he successfully launched Venue and positioned it as the top-selling digital console in Northern China. LOUD Technologies Inc Comments Leave a Reply Cancel reply Your email address will not be published. Required fields are marked *Comment Name * Email * Website wedding gowns says Sleeveless short wedding dressesSleeveless short wedding dressesSleeveless short wedding dresses red wedding dresses red wedding dresses red wedding dresses church dresses church dresses church dresses cheap wedding dresses cheap wedding dresses cheap wedding dresses first communion dresses first communion dresses first communion dresses champagne wedding dresses champagne wedding dresses champagne wedding dresses cap sleeve wedding dresses cap sleeve wedding dresses cap sleeve wedding dresses bridesmaid dresses under 100 bridesmaid dresses under 100 bridesmaid dresses under 100 petite wedding dresses petite wedding dresses petite wedding dresses sexy gowns sexy gowns sexy gowns sleeved wedding dresses sleeved wedding dresses sleeved wedding dresses tulle dresses tulle dresses tulle dresses backless wedding dressesbackless wedding dressesbackless wedding dresses lace wedding dresses lace wedding dresses lace wedding dresses beach wedding dresses beach wedding dresses beach wedding dresses short wedding dresses short wedding dresses short wedding dresses Tagged with: Business EAW Loud Technologies Mackie Management Manufacturer Martin Audio Personnel Poll · all topics Subscribe to Live Sound International Live Sound International brings you information on a wide range of pro audio topics. Stay up-to-date, get expert tips, industry news, new products and technologies delivered. Discover how to make smart use of today’s sound technology, Subscribe Today!