By PSW Staff • March 2, 2009 Customers will now be able to demo and acquire API products at Dale Pro Audio's facilities in New York API has announced that Dale Pro Audio is now an official dealer of both API and Arsenal Audio by API product lines. With over 50 years in business, a staff with hundreds of combined years of experience in the pro audio industry, and a Walters-Storyk-designed showroom, Dale Pro Audio is one of Manhattan’s premier pro audio retailer, serving broadcasters, post-production studios, recording studios, and installed-sound contractors throughout New York and the U.S. “API represents one of the greatest values in the industry today and will form the cornerstone of our outboard sales,” said Ken Patnaude, vice president of sales and marketing for Dale. “Put simply, our customers want gear that sounds fantastic, that will last a long, long time, and that is priced fairly. All are so true of API products. Our customers will especially appreciate the affordable Arsenal Audio by API products and API’s 500 Series modules in these tough economic times.” “Buying gear from Dale is a unique experience, and we’re happy that API will now have a strong presence in their showrooms,” said Dan Zimbelman, director of sales for API. “It’s easy to confuse Dale for a functioning studio. They don’t sell guitars, keyboards or drums, so there’s no music store vibe. “The ‘showroom’ is split between four Walter-Storyk-designed ‘studios,’ one of which allows customers to easily compare outboard gear with input from knowledgeable sales staff who don’t work on commission. If that weren’t enough, they have a relaxed loaner policy so that users can test drive gear in their own studio.” API Website Comments Leave a Reply Cancel reply Your email address will not be published. Required fields are marked *Comment Name * Email * Website Tagged with: API Audio Business Contractors Dale Pro Audio Director Gear Management Marketing Music New York Products Recording Sales Series Studio Time · all topics Subscribe to Live Sound International Subscribe to Live Sound International magazine. Stay up-to-date, get the latest pro audio news, products and resources each month with Live Sound.