Wednesday, September 28, 2011
John Roberts
09/28/11 06:05 PM,
3 Comments
Too many good folks have been separated from their hard earned money by hyperbolic claims about loudspeaker wire. There will always be people with more dollars than sense, but they don’t last very long in professional audio. I speculate there aren’t many (if any) of you who would pay thousands, or even tens of dollars per foot for speaker wire. A very basic practice in merchandising is called differentiation. Marketers must come up with reasons for why you should buy…
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AV •
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Sound Reinforcement
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