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Thursday, May 19, 2011
John Stiernberg
05/19/11 01:40 PM,
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Each audio person has a unique set of experience, education, aspirations, and motivations, different from everyone else. Consequently, each of us is likely to answer the “why” question a little differently than the next person. What makes us tick? What motivates us? How does the answer to the question “Why am I in the audio business?” relate to my career and business plan? Let’s explore the issue of defining your audio business mission, vision, and values. Five Motivations Whether full…
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Tuesday, April 19, 2011
Michael MacDonald
04/19/11 01:45 PM,
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I’ve spent the past 20-plus years marketing professional audio products to touring sound and A/V rental companies. It seems that every year the hue and cry from the owners of these companies gets louder, who universally claim that their competitors are trashing the pricing of rental equipment and that profitability is sorely lacking. And I happen to believe them. Why is this happening? I believe many factors contribute, including general saturation of rental equipment in the market and poor business…
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Monday, April 18, 2011
John Stiernberg
04/18/11 11:05 AM,
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I often get questions like “That planning stuff all sounds good, but where are the shortcuts? How can I get rich and retire young without having to do all that stuff?” My answer is that there are no gimmicks or secrets in the world of business. Planning is the best “shortcut” and it’s a lot less costly than the trial and error alternatives. Still, there are what I call “common sense lessons” from the big world of business that can…
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Friday, March 11, 2011
John Stiernberg
03/11/11 12:10 PM,
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Entertainment technology professionals - including sound contractors, recording engineers, and live event technicians - are often driven by creative or artistic goals and dreams, and frequently downplay their financial and personal aspirations. They assume that someone else is going to handle the business, so they can focus on making the show go on. From my standpoint, that is too risky. You’re in a better position than anyone else to determine what your goals and objectives should be. How much do…
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Friday, March 04, 2011
PSW Staff
03/04/11 07:59 AM,
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Hal Leonard Corporation is now shipping two new music business titles by top-selling author Moses Avalon. 100 Answers to 50 Questions on the Music Business and Secrets of Negotiating a Record Contract are must-reads for any musician, band, or industry professional. Avalon, author of the best-selling music business title Confessions of a Record Producer is back with 100 Answers to 50 Questions on the Music Business, a pointed analysis of business issues for musicians, producers, and managers. Chosen from questions…
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Friday, August 27, 2010
PSW Staff
08/27/10 08:48 AM,
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Berkleemusic, the online extension school of Berklee College of Music and the world’s premier institution for the study of contemporary music for over sixty-five years, is pleased to announce the start of the fast approaching fall term! The fall tern begins on September 27, 2010, and enrollment now locks students into the current rates on all courses and certificate programs, which are set to increase on September 1st. Students can also save an additional 10% by paying for a certificate…
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Friday, April 23, 2010
Steve Gordon
04/23/10 11:10 AM,
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This article is the second part in a series on using new technology to succeed in the music business. For part one click here. This interview was recorded by Steve Gordon for his Internet radio show. Steve Gordon: Dave Samuels is one of the foremost vibraphone and marimba players in the world. He’s worked with a long list of some of the most brilliant jazz and fusion artists, including Spyro Gyra, Pat Metheny, Gerry Mulligan, Oscar Peterson, and Chet Baker.…
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