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Articles Tagged M. Erik Matlock

  • Wednesday, April 27, 2016
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    M. Erik Matlock 04/27/16 10:34 AM,
    If you happen to make your living from this industry, I have a thought for you to consider… Learn the art of customer service. Good luck with that idea, though. There aren’t a lot of great examples anymore. Just pick a random memory from any recent trip to a big box store or restaurant. Chances are, you encountered someone who hates their job, despises customers and has no intention of positively representing the company that is currently providing their paycheck.… View this story
    Filed in: AVFeatureBlogOpinionAVBusinessEngineer

  • Wednesday, April 20, 2016
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    M. Erik Matlock 04/20/16 11:17 AM,
    Several times, over the course of working with my last crew, we had situations involving clients who didn’t hold up their end of the deal. It was fascinating and challenging to resolve these problems. On one festival stage, the client had followed only part of our standard agreement. The deposit was half of the fee for building a stage, sound system and lighting rig. The deal was that as soon as everything was in place and operational, the balance was… View this story
    Filed in: Live SoundFeatureBlogStudy HallProductionLightingStagingAVBusinessConcertSound Reinforcement

  • Wednesday, April 13, 2016
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    M. Erik Matlock 04/13/16 05:51 AM,
    “Define rhythm.” This was the simple command of an instructor in recording school. A challenge to define a word we all understood, but couldn’t seem to articulate. “Rhythm is the anticipation of events. We know to clap on four based on our pattern from one, two and three.” His words. Maybe not the way Webster would spell it out, but an effective interpretation. That discussion summarized much about life in general, as well as the production industry. Businesses grow and… View this story
    Filed in: Live SoundFeatureBlogStudy HallAVBusinessConcertSound ReinforcementStage

  • Wednesday, March 16, 2016
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    M. Erik Matlock 03/16/16 05:59 AM,
    This article is an excerpt from the book, “Basic Training for the Church Audio Technician.” One thing that often leads to a tech learning about their system quickly is the upgrade or construction process. When gear is replaced or a new system is installed, plenty of opportunities arise to learn quickly. There are few ways to learn faster, than when you are trying to solve a problem. Something failed. Something changed and requires different equipment. New construction that requires a… View this story
    Filed in: Church SoundFeatureBlogOpinionStudy HallAVBusinessInstallationSound ReinforcementTechnician

  • Wednesday, March 09, 2016
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    M. Erik Matlock 03/09/16 01:23 PM,
    After repeatedly retraining a young apprentice on the same task, I discovered myself rapidly losing the grasp of whatever social skills I had retained. We had been working together for weeks, yet he still refused to follow my simple directions. He insisted on doing a routine task in any way other than the one I had shown him. Nearing the end of my rope, I attempted to redirect his efforts one last time. However, he interrupted my coaching with two… View this story
    Filed in: Live SoundFeatureBlogOpinionStudy HallBusinessConcertEducationEngineerInstallationSound ReinforcementTechnician

  • Wednesday, February 24, 2016
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    M. Erik Matlock 02/24/16 07:19 AM,
    As a large human, you can rest assured that I know a few things about food. Following a similar train of thought, after more than twenty years in professional audio, I know a little about sound. I guess my ears serve a similar purpose as my taste buds. They know what they like. That concept hit me after a shopping error, when unintentionally purchased a box of artificially flavored instant grits. Not just any artificial flavor, either. This packaging claimed… View this story
    Filed in: Live SoundFeatureBlogOpinionStudy HallConcertEngineerProcessorSound ReinforcementStage

  • Thursday, February 18, 2016
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    M. Erik Matlock 02/18/16 06:47 AM,
    I will now make a statement that will, in a very broad stroke, apply to almost everyone reading this. “You are not an idiot.” Now, keep in mind that this isn’t a 100% true statement for everyone. Some folks are just bound and determined to wear a name tag with “Idiot” on it. But, for most of us, I think it’s safe to say we aren’t. Want to know why? Because we are all completely unique individuals. Each of us… View this story
    Filed in: Church SoundFeatureBlogStudy HallEngineerTechnician

  • Wednesday, February 03, 2016
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    M. Erik Matlock 02/03/16 01:26 PM,
    Many moons ago, I was approached by a very talented local musician with a common request. “Can you do a project for me? I don’t really have any money, but…” Just fill in that last part with whatever excuse, incentive or promise you feel like pulling from your own experiences. Since these requests arrived so frequently, I developed one of my core philosophies about business. It didn’t matter if it concerned studio projects, live shows or installations; the concept is… View this story
    Filed in: AVFeatureBlogStudy HallAVBusinessEngineerInstallationSound ReinforcementStudioTechnician

  • Wednesday, January 27, 2016
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    M. Erik Matlock 01/27/16 12:23 PM,
    At some point, every freelancer considers the possibility of moving up in the world and buying their own big system. Some do it, some don’t. But everyone has their reasons for the final decision. After years of doing shows as a hired gun, I began to consider the niches in my market and ways to take my little business to the next level. I determined that the big hole in my local market was for a dedicated monitor rig. My… View this story
    Filed in: AVFeatureBlogStudy HallAVBusinessConcertEngineerSound ReinforcementStage

  • Wednesday, January 20, 2016
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    M. Erik Matlock 01/20/16 11:52 AM,
    As referenced in the article “When the show hits the fan,” there was a gig we pulled off without any of our gear. That’s right. The truck never showed up. In that same article, I explained the dark art of staying calm and resolving issues without inciting panic in those who carry the check books. For this particular adventure, the job of driving hundreds of thousands of dollars worth of our precious equipment from Georgia to Texas was given to… View this story
    Filed in: AVFeatureStudy HallAVConcertEngineerLoudspeakerSound Reinforcement



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