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Wednesday, April 08, 2009
PSW Staff 04/08/09 11:43 AM, 0 CommentsUnderstanding brand value, effective use of market research to generate and target leads, and integration of marketing and branding to build a better business are the topics covered in the first module of NSCA’s new Power Marketing Toolkit, “Marketing Research & Planning,” which is now available. This first installment of NSCA’s Power Marketing Toolkit provides simple and easy steps to realize the significance of branding services as a systems contractor. “Understanding brand value, identity and image are important steps to… View this story
Filed in: Live Sound • Church Sound • News • AV • Education • Installation -
Tuesday, February 03, 2009
PSW Staff 02/03/09 10:22 AM, 0 CommentsARX Systems, the Australian-based manufacturer of Professional Audio Equipment, has appointed Scottsdale, Arizona-based Olsen Audio Group as its distributor for North America, including the United States, Canada and Mexico. Olsen Audio Group CEO Craig Olsen is a 40-plus-year veteran of the U.S and Japanese pro audio industries. Working in live sound since the late 1960’s, Olsen joined Yamaha Corporation in 1982, where he was instrumental in the design and manufacture of the ground-breaking PM3000 mixing console. In 1993, he formed… View this story
Filed in: Live Sound • Recording • News • Business • Audio
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