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A look inside Nexo U.S.
Jim Sides provides the tour | 

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Joe Rimstedt draws on his field experience as a sound technician
with Ringling Brothers and his previous factory background with Meyer to help
customers who have technical questions about the proper selection and use of NEXO
systems. Jim Norton was also able to transfer his experience with Meyer to his
new position as NEXO USAs sales coordinator.
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Harry Klane
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Early this year NEXO USA added Harry Klane as national sales manager. Klanes
mission is to build a strong nationwide distribution network that provides good
growth opportunities for NEXO USA, its representatives and selected dealers. Rather
than experiment, NEXO again started at the top by hiring Klane, who
has proven his ability to build and manage successful, fast-growing sales networks
for Denon and EAW.
| Another recent addition to the organization is brand
architect Chris Doering. Like his co-workers, Doering has a strong track record
with high end loudspeakers, having managed marketing for EAW and Renkus-Heinz.
"The
minimum amount of experience of the current staff is 12 years," Sides points
out, "and many of us have 25 or more. What attracted all of us to NEXO are
the unique engineering solutions that create dynamite products and the support
from NEXO SA senior management: it's second to none. We are really proud to be
part of a global organization that brings dedication, passion and professionalism
to our industry. And we have a hell of a lot of fun doing it."
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Geo array in vertical configuration.
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The NEXO USA team is currently bringing its experience to bear on the American
debut of NEXOs patented GEO Technology. The first group of products to incorporate
the GEO hyperboloid reflective wavesource is comprised of small, compact loudspeakers
designed for a range of applications that includes performing arts centers and
AV facilities of up to 2,000 seats.
"What's revolutionary about GEO
is that with this technology, a user can array multiple loudspeakers in either
the horizontal or vertical configurations and produce a coherent wavefront,
he says. GEO technology has raised the bar for high performance loudspeaker
systems: along with high output and flat frequency response, it really delivers
coherent sound in multi-speaker arrays. This is critical for both sound designers
and the general public, who want and expect something they cant get at home.
| We plan to explain the new concepts behind GEO Technology
and demonstrate their application via the GEO S805, S830 and CD12 in some of the
venues where they would tend to be used."
The top down
approach has helped NEXO achieve rapid penetration in the competitive US loudspeaker
market. "What has taken other companies 10 years or more to do in the States,
we've been able to do in just three, says Sides. Great products supported
by sound business practices and dedication really give our dealers and their customers
the tools they need to deliver consistently superior sound.
Related
links on PSW:
Tori
Amos Tour Church
Sound: A Tale Of 600 Seats, Four Speakers, & Total Coverage
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