| Developing
a technology plan
by Brent Harshbarger |
As technology progresses and life cycles of technological products
decrease, the need to plan for these changes is a must for the media
minded church.
What is a technology plan?
A technology plan is a process toward ministry excellence. It defines
the purpose of your media ministry and the role it plays in the
overall organization. It is a tool to define the resources required
for the ministry, both human and non.
A technology plan is divided into two parts.
- Technology path
- Technology Management
Creating a technology path:
Step One - Sit with leaders of various church ministries.
Ask each group what their vision and needs are for media from their
ministry's viewpoint. A key to these meetings is not to focus on
equipment but ideas, concepts, and functions. It is best to get
the vision of each group without the influence technical staff,
at least during the first meeting.
Step Two - Set up a meeting with each of these groups again,
but this time, invite the leaders of media staff. This meeting should
start with a presentation created by the meeting organizer to recap
the vision of the group(s) from the first meeting. This should include
the current state of the media and then the vision of the future.
Next, a brainstorm session is in order to share the comments from
the other ministries, and how you can meet the goals of their vision.
If your church has a purpose statement, it is a good idea to test
the vision against the mission statement, and goals to the overall
ministry of the church. Does it support it?
Step Three - Now the media team meets to determine the current
and short-term needs of the media ministry today. Again, focus on
defining the conceptual/functional needs and goals—not equipment.
Step Four - Create a map or visual representation about your
plan.
Step Five - Make a detailed assessment of the current status
of your current equipment.
Step Six - Define the gap between where you are and where
you want to be. After completing the steps above, you now have enough
information to start to create a technology path. The technology
path should be documented in the form of a written plan as well
as a visual technology map. After the technology plan is created
it is time for the media team to implement it. The next step of
a technology plan is the management of technology.
Technology management defines the methods and resources required
to carry out the day to day operation of the media ministry. This
will include a group of people that encompasses the church staff
and lay ministers.
There are several ministries that fall under the technology management
and technology plan as a whole. Besides managing the technology
itself, such as providing maintenance, upgrades as required, and
operation of the equipment, content creators are also vital to a
technology plan, because technology without content is nothing.
Content is the message.
Too often when we think about our media ministry, we think about
the technology and the operators and technicians, or our technical
talent. We fail to consider the creative talent, such as musicians,
graphic artist, vocal talent for the spoken word, writers (copyrighting,
scripts etc), and drama folks, as content creators and part of the
technology plan.
Many times the technical people are used where more creative people
should have been used, and many people who are very technical do
not participate in ministries where they have a gift because we
tend to blur these gifts. A technology plan should provide a map
to clearly define the talent resourses and gifts required to meet
the overall goal.
The technology plan defines the resourses and management fulfills
the requirements. Leadership is a must. You need someone that has
the ability to provide technical and creative leadership. These
individuals require abilities for mentoring new people in a given
area(s). These leaders are self-starters and continue to learn in
their area(s) of ministry.
The leaders continue to train in technical/creative areas and mentor
and train those coming up to be mentors. These individuals should
lead in spiritual development as well, directly or indirectly. These
leaders, coupled with a clear technology plan, will be able to make
your ministry grow internally.
Then as leaders lead and mentors begin the mentoring process to
create leaders, it will begin to reach outward.
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