FAQ's Help Taub Win Sennheiser

For 2000, Sennheiser www.sennheiserusa.com has presented the award for Most Improved Pro Territory to Taub Sales of Baltimore, Maryland.

Taub Sales covers the Mid-Atlantic states, with major concentrations in the Philadelphia, Washington, D.C. and Baltimore metro areas. "Our major metro areas are flooded with top MI chain stores," Steve Taub explains. "To effectively reach, educate and sell MI dealers, we created a territory wide e-mail campaign. One of our most successful e-mails was the evolution wireless FAQs. Written in easily understood language, we were able to pre-sell many of the benefits of the evolution wireless series. We also had great success with the Promo Paks created by Greg Beebe, Sennheiser's MI and SR product manager."

"Taub Sales obviously has what it takes to make sales happen," comments Scott Schumer, Sennheiser's vice president, sales. "No matter how long you've been in business, it's amazing to watch sales-creativity in action. We congratulate Taub Sales on using the Internet as their targeted sales tool."