David Neal Heading Up New Initiative At Soundcraft and BSS

(L-R) Paul Bass, Elizabeth Gates and Dave Neal

Soundcraft and BSS Audio, both Harman companies, have announced a new centralized communications strategy under the direction of Dave Neal. Neal assumes the new position of marketing and communications manager at the two companies' Hertfordshire, England headquarters, and heads a team with Elizabeth Gates and Paul Bass, respectively, focusing on the Soundcraft and BSS Audio brands.

The new department will take responsibility for all communications functions, including PR, advertising, brochures and technical publications, website development and exhibitions.

"We are constantly looking at new media methods and will be taking advantage of the new avenues of communication available to us," Neal states. "These are exciting times and we intend to exploit not only what the available technologies can offer to us, but also to the respective brands' clients, distributors and installers.”