LCS Appoints Strategic Manufacturers Group To Rep The Upper Midwest

Level Control Systems (LCS) has appointed Strategic Manufacturers Group (SMG) as its representative for the upper Midwest, including Illinois, Wisconsin, Minnesota, and the Dakotas.

SMG, headquartered in Chicago, has been working with pro audio contractors and consultants for more than two decades. The firm is headed by Steve Ginensky, who notes "we get a charge out of working with technical products such as those produced by LCS. We're especially excited by their new Variable Room Acoustic System (VRAS), which solves the age-old problem of how to design a space that will be suitable for every type of program material."

"We think of our representatives as sales integrators," says LCS Director of Sales & Marketing Denny McLane, who announced the appointment."SMG fits right in. They understand the dynamics that exist between contractors and consultants and command knowledge of the industry sufficient to identify problems and concomitant solutions for the companies to which they sell. Consequently, their customers think of SMG as a knowledgeable ally to turn to. We're delighted to have Strategic Manufacturing Group on our side."