B&C Speakers Appoints
New National Sales Manager

 B&C Speakers has announced appointment of Ralph P. Nichols as national sales manager, to be based in New Jersey.

Italy-based B&C Speakers manufactures high-quality drive units for the systems contractor marketplace. In his new role, Nichols will be responsible for all of the company’s sales and marketing activities in North America, working closely with OEM, distributors and reps, targeting further growth.

Nichols comes to B & C Speakers with more than 15 years of diverse experience, encompassing pro sound, OEM, home hi-fi and automotive markets. Formerly Executive Sales Manager for Audax of America, he has in-depth knowledge of transducer designs, OEM project management, market research and distribution channels in the U.S. and Canada.

Nichols’ efforts will be combined with B&C Speakers’ strong engineering and product development team in Italy. He can be contacted at (201) 760-2200 or via e-mail at rnichols@bcspeakers.com.