| Convergence:
Where’s it all going now and the future?
By Chuck Wilson
NSCA Executive Director |
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After attending the Consumer
Electronics Show this past January, I have a much better understanding
of convergence. It may be more like a collision of technology
firms racing to achieve market dominance by demonstrating
interoperability between computing, entertainment and wireless
connectivity.
Many of the products were built with incredible applications
that were truly useful, while many others seemed to serve
no purpose at all. So what’s that have to do with the
commercial electronics industry? |
Almost every computer manufacturer at this event now offers something
besides computers. This is the case with companies like Dell and
Gateway offering digital camera and display products along with
network hardware and a wide array of software.
When I listened to Ted Waitt, Chairman, CEO and founder of Gateway,
describe his vision of the next five years, I began to understand
how this concept of a complete integrated solution for an electronic
lifestyle starts to take shape. I listened to Kunitake Ando, president
of Sony Corporation describe his vision of integrating digital camera
technology with wireless media streaming and I see how those applications
can really work for the consumer.
I do believe that this race to develop a seamless “plug and
play” environment for consumer products will cause these same
manufacturers to cast an eye on the commercial market. Many even
suggest that this level of integration might have been developed
for the commercial market had the economy not have softened.
Nevertheless, it will be here shortly. What that means for us is
that we should note the rapid progression of interoperability standards
and the consumer-based media management solutions for lessons we
can learn. In some cases these advancements were the result of strategic
alliances between competitors who agreed that they needed each other
to keep pace.
With convergence comes a blurring of lines between companies. Interestingly
enough, computer companies, wireless manufacturers and software
developers all seem to be re-inventing themselves as technology
companies.
Digital has done strange things to the market focus and image of
major electronics and communications firms. Look for acceptance
of new consumer technologies to be the barometer for similar product
launches for the office environment.
I would suggest that if the world were eager to embrace an electronic
lifestyle at home, it wouldn’t be long before similar technology
becomes commonplace at work. Maybe that will be the best thing to
happen for the commercial systems integrator.
It wasn’t that long ago when I predicted that the consumers
acceptance of CD quality audio would be the best thing to happen
to the commercial sound industry. Is it the same thing?
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