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Audio Automation At Bahama Breeze Restaurants
The Digital Trail
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From the outset, Darden
Restaurants considered sound quality and consistency to
be of utmost importance in its Bahama Breeze restaurants. Since
its launch less than five years ago in the southeastern U.S., the
Bahama Breeze concept has been wildly successful, presenting an
evening vacation on a Caribbean Island complete with superb food,
drink and music.
Darden Restaurants, Inc. - purveyors of Red Lobster
and Olive Garden - envisioned a non-stop soundtrack of reggae and
other tropical musical styles as being crucial to the experience,
with live musicians featured nightly as well. They turned to Entertainment
Arts, a leading pro sound, lighting and video company based in Orlando,
to design and supply a comprehensive system solution.
A waterside Bahama Breeze location
"Darden was most concerned with developing a sound system
that would operate with maximum effectiveness, but without an operator,"
explains Tim Huff, president of Entertainment Arts. "Restaurant
personnel, from managers on down, are simply too busy to handle
even minor things like volume adjustment. This makes perfect sense.
For example, when a restaurant is at its busiest, the system volume
usually needs to be increased to be heard over the higher ambient
noise level, but at the same time, demands on the staff are at their
peak."
There's also the phenomenon that after even
a short period of time, employees working in this type of environment
begin to tune out the music, making them completely immune to
the fact that adjustments need to be made. Attempting to accommodate
the needs of live musicians further complicates the picture; again,
staffers have other responsibilities, and then there's the issue
of expertise.
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From this location, a musician just needs to plug and play
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All Bahama Breeze facilities share consistent
architecture and similar physical structure, with a bar
area in the center surrounded by 'Pods' that offer the majority
of seating. A large outdoor 'Pavilion' is also offered at
each venue, complete with a bandstand. Some locations also
have a smaller 'Sunset Deck' for additional outside seating.
With Vice President of Design Dan Franklin
taking a hands-on roll, Entertainment Arts began devising
specific system solutions. A distributed 70-volt loudspeaker
system, broken down into several independent zones, would
provide high-quality background music coverage to the restaurant
interior, pavilion, restrooms and even to concealed loudspeakers
in the parking lot. In addition to its distributed loudspeakers,
the pavilion also would include two larger full-range loudspeakers
mounted above the bandstand.
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If possible, the interior dining, pod and bar
loudspeakers would be divided into three sub-zones, each with
independent gain riding. In other words, if the ambient crowd
noise within one of these sub-zones gets louder, the audio level
in that same zone is raised without impacting the levels of the
other zones.
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