| Copyright
in a Frictionless World:
Toward a Rhetoric of Responsibility
by Brendan Scott
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Future Shock
Alvin Toffler, in his book Future Shock, posited that the world
was changing rapidly and that the rate of that change was itself
increasing. Toffler argues that society as a whole has difficulty
keeping up with that change. If that was true of the world in the
60s, it is even more true of the world of the new millennium. The
progress of the Internet is placing unwanted incentives on infringers.
On the Internet "impact and presence" are everything,
while legality is of only ephemeral concern.
An Internet business can rise from nothing, prove its idea, float
and explode across the world long before a contested legal action
can progress through an interlocutory stage - even where the trial
is being heard on a priority ticket. With the speed and rate of
progress of the Internet, it is almost ill advised for someone with
a brilliant new idea to approach their lawyers about it (who would
tell them that what they're doing is illegal and they shouldn't
even consider it) instead of adopting a "crash or crash through"
approach.
On the Internet Napster and MP3.com have so eloquently proven that
he who hesitates is lost even in face of substantive adverse legal
findings. Indeed court action may simply bring publicity and make
the infringer "sexier" in the eyes of their target community.
The Demise of Pimpled Youth
Sooner or later, hackers will cease to be foolish youths and will
become adults with a mission. Perhaps the issue for copyright in
the new millennium is a combination of all of the factors listed
above, but expanded by the possibility that "hackers"
may actually do some research about the structure of copyright law.
To date these people have demonstrated that they are certainly talented
and not lacking in intellectual ability. Equally in their dissemination
of copyright works they have been more concerned with the technical
capabilities of the Internet and the transfer of information from
one point to another as quickly and easily as possible. It has not
focused on the creation of means of dissemination which are specifically
intended and designed to exploit weaknesses within the copyright
law itself [91].
That is, no one has really attempted to do technically legal (but,
in breach of the spirit of the legislation) what they are currently
doing illegally. Such attempts as have been made have taken the
naive path of asserting that copyright is dead (which it isn't)
or that it ought not to apply to a given category of work.
Consider, for example, recent indications are that there are literally
millions upon millions of Web sites located around the world. Consider
further a thought experiment involving the average novel, with on
the order of 100,000 or 200,000 words. It would be interesting to
see the Court reaction to a system which took each and every separate
word of the novel and placed that word on a distinct and separate
Web site. Would each of those individual words would be considered
to be a reproduction of a substantial part of the copyright work?
[92] The novel could be compressed first so no one piece of data
could necessarily be associated with the original text then split
and scattered.
A similar argument could be made in relation to most computer programs,
the majority of which are less than four or five million bytes in
length. Under such a regime clearly the end users who download the
full copy of the item will be breaching copyright. However, as we
discussed above, this is not a great deal of use to the holders
of copyright. Such a "scheme" is already standard practice
in redundant storage technologies (eg. RAID arrays) in which a file
is deliberately and redundantly spread over a number of storage
locations so that if any one is lost, the file will still be recoverable.
The interest of copyright holders is to eliminate the sources from
which end users may acquire unauthorized copies of copyrighted works.
As hackers continue to expend their energies in their attack on
copyright it is likely that they will dream up far more inventive
schemes to ensure the anonymity of end users who acquire copyrighted
works, the relative untraceability of the servers that provide those
works to those individuals and perhaps the elimination of altogether
of any "distributor".
The unfortunate fact is that there is a discouragingly large number
of malcontents out in the world who are willing to expend their
time and energy undermining the statute given copyright monopoly
and to do so without any prospect or intention of securing a profit
or any kind of return from their activities. Indeed, the evolution
of Gnutella and particularly of Freenet, simply represent the consumer
community relying on self help to the extent their resources permit
(and those resources have been greatly increased by the degree of
collusion permitted by the Internet).
Their existence and use are strong evidence of consumer discontent
with the current legislative regime. Having attempted to influence
that regime and discovered they are unable to, consumers appear
now to be quite content to play a purely spoiling game.
Toward the Frictionless Environment
We must not forget that we are currently not even 10 years out from
the first use of the World Wide Web [93]. Further, it has been only
10 or so years since the use of desktop computers has become particularly
widespread [94]. Nowadays consumer grade components are able to
make perfect digital copies of CDs in five to ten minutes at a cost
of less than A$2.00 per CD. Technologies are available to burn MP3
data onto a CD. These technologies can allow up to the equivalent
of seven to ten ordinary CDs to fit onto one physical CD, albeit
at reduced sound quality [95].
Under this scenario a person is able to copy the equivalent of ten
CDs in the space of under ten minutes and to store that in a medium
which will fit into their coat pocket for less than A$2.00. The
more adventurous of the technically literate in our community can
create "virtual jukeboxes" through the use of hard disks.
It is possible to get trays which fit into a computer bay which
allow hard drives to be slotted in and out of the computer without
the need to open the case of the computer.
A 20GB hard drive in Australia at the time of writing this paper
cost about A$250.00. To copy such a hard drive when attached to
a system would take something on the order of an hour. A 20GB hard
drive could carry the equivalent of about 30 CDs at full CD quality
or approximately 300 in an MP3 format. Put another way, today an
individual could acquire a copy of 300 CDs from their friend while
waiting for the BBQ to cook on one lazy Sunday afternoon [96].
In the past, the time, effort and expense [97] of reproduction have
always induced friction into any piracy attempt. Such friction provided
a natural limit to the amount of piracy that would take place and
exclude those who lacked the will or technical expertise. Today
there is still some element of that friction present, but much less
so, and the future will only see that friction decrease. What will
happen when these friction creating elements have disappeared?
For example, five years ago a 2GB hard drive was something of a
premium product. If this trend continues, by 2006 200GB hard drives
may be the norm. To take the analogy to its logical conclusion,
imagine a world in which a person's entire life can be fit onto
a device the size of a credit card or smaller and can be replicated
with no effort whatsoever. Imagine a world in which technologies
such as the successors to BlueTooth [98] or Radiata [99] have delivered
a broadband wireless existence in which everyone is a walking server
of themselves and mere physical proximity to a person allows you
to access the information that they have made publicly available
on their server - by which we mean a credit card sized device on
their body or in their briefcase.
Think about how many people you might pass by in any given day.
It would only take a handful of those people to have infringing
material on them to create the copyright holder's nightmare. Should
you wish to actively seek out infringing material a short walk across
a university campus would net you plenty to keep you occupied.
Further, in such a world each computer in a house down a street
could be a wireless server for its neighbors. There may be an entire
sub-network of peer to peer relationships which do not rely upon
the existing networks of telecommunications carriers [100]. It is
a world in which there is no one "pipe" which can be watched
to enforce copyright compliance. That is, the whole paradigm of
telecommunications carriage may be undermined and there may be no
static targets that could be the subject of regulation or litigation.
About the Author
Brendan Scott is a lawyer currently working with a major technology
law firm in Sydney. He was admitted to practice in 1993 and has
practiced in the areas of Telecommunications and Information Technology
Law throughout his professional career. During that time he has
acted for a broad mix of clients, both vendor and customer in these
areas. Brendan is the immediate past president of the New South
Wales Society for Computers and the Law. Brendan is on the editorial
board of the Internet Law Journal and is a former editor of Computers
and Law.
E-mail: brendanscott@optusnet.com.au
Website: http://www.members.optushome.com.au/brendanscott/
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