Industry Vets Launch "Business Chops" Seminar Series

An evening seminar dubbed "Business Chops for the Independent" will kick off a series of training events designed to bring professional business tools and understanding to the quickly growing ranks of independent producers, engineers and recording artists. Scheduled for Monday, September 15, at the Sportsmen's Lodge, in Studio City, CA, the first event will focus on Business Fundamentals for Music and Recording Professionals.

Seminar topics include:
Aligning your Creative, Financial and Personal Goals
The Seven Links in the Marketing Chain
How to Plan, Optimize, and Track Your Business Progress

The Business Chops seminar series was recently created by a trio of industry veterans with deep business roots in the professional audio and music fields.

John Stiernberg is principal consultant with Stiernberg Consulting, the Sherman Oaks, CA-based business development firm, and co-founder of Succeeding In Music, a provider of business education for music people.

David Schwartz, former Editor-in-Chief and co-founder of Mix Magazine, is COO of Mpowered Ideas Media, a company specializing in positive value music projects.

Claris Sayadian-Dodge is founder and principal of studioexpresso, artists' gateway to production services. She also represents the C Management roster of producers and composers. Her motto is: achieve your success...your way!

"Music and recording people often have great technical chops, but need guidance on the business side. This training is an interactive workshop that combines a deep-rooted focus on sound business principles with a foundation of both artist integrity and commercial viability," says Stiernberg, the principle facilitator and course developer for Business Chops. "It's a one-of-a-kind workshop designed to boost the business savvy of anyone who makes a living--or aspires to--from professional music or recording. Our audiences appreciate the no-gimmicks, common sense approach to developing business chops."

The Business Chops seminar will also include special guests, light refreshments, extensive handouts and resource materials, and special prizes provided by leading music and audio industry sponsors.

The Vitals:

Monday, September 15, 2003
6 p.m.-11p.m.
Sportsmen's Lodge
4234 Coldwater Canyon, Studio City, CA 91604
click here for directions

*To reserve your seat and get the studioexpresso discount, please call Succeeding in Music: 800-579-8003 - mention "code SE"


CONFIRMED GUESTS:
Al Schmitt - DH1's Music Director since April 2001 and 11-time Grammy-winning engineer/producer Al Schmitt has a career that spans over four decades. He received 11 Grammys for Best Engineering (for work with HENRY MANCINI, STEELY DAN, GEORGE BENSON, TOTO, NATALIE COLE, QUINCY JONES, LUIS MIGUEL and DIANA KRALL) and two Grammy nominations. Mr. Schmitt's engineering and mixing skills are showcased on over 150 gold and platinum albums and includes his work with AL JARREAU, DIANE SCHUUR, DAVID BENOIT, DIANA KRALL, JOE SAMPLE, and YASUKA AGAWA. His engineering talents are displayed on releases by RAY CHARLES, DAVID GRUSIN, NATALIE COLE, LES BROWN, LUTHAR VANDROSS, DEE DEE BRIDGEWATER, VANESSA WILLIAMS, BRANDY, TONI BRAXTON, MADONNA, FRANK SINATRA and JOHN RAITT.

Ron McCarrell - As President and Chief Marketing Officer of DH1 Studios, Inc. Music Division Ron has taken on the important roles of Artist & Product Development, Retail & Consumer Marketing, and Strategic Planning & Research. Throughout his 23-year career, Ron has been sought after to create and implement new marketing campaigns for some of the music business' leader artists, including MICHAEL JACKSON, MC HAMMER, DAVID BOWIE, PAUL MCCARTNEY, PINK FLOYD and GEORGE WINSTON. Ron's efforts have resulted in "Best New Artist" Grammy Awards three years in a row.


Tickets:
*$75 studioexpresso discount
$90 advanced registration until August 15
$120 until Sept 13
$150 at the door, subject to space availability
Register now!