SR/Live Thu, May 15, 2008

Burnsville, MN (February 2008): Bosch Communications Systems announced EDA Pro has joined its family of sales representatives. EDA Pro will be responsible for Alabama, Georgia, Mississippi, N. Carolina, S. Carolina, and Tennessee in the Southeastern U.S.

EDA Pro is a brand new pro audio sales company formed by EDA Marketing, a successful rep firm specializing in video technologies that celebrated its 10th anniversary in 2007. Mark Adams, CTS, President of EDA Pro & EDA Marketing, described the future ahead for EDA Pro and the brands under the Bosch Communications Systems umbrella:
“Historically speaking, EDA Marketing sells mainly video-related products into the AV channel, across 11 states of the South. Having had great success and growth in this field, we felt the time was right to extend our expertise into the audio realm. A partnership with Bosch Communications Systems was the clear choice for us to achieve our goal of being the number one in both audio and video sales in our region.”

Though EDA Pro is a new, completely separate sales force to EDA Marketing, the EDA name carries weight that will cross over seamlessly into the audio world. “Our current and future customers have the EDA assurance of quality service and products as more and more of them look for complete AV system solutions,” adds Adams. “Dynacord, Electro-Voice, Klark Teknik and Midas represent the pinnacle of pro audio quality; Bosch Conferencing and PA add to the complete, world-class system solutions we can provide. With Bosch, we have every audio angle covered.”

To reach their goals, Adams assembled a team of audio specialists: “We can provide complete AV systems of the very highest quality with the most knowledgeable staff, all specialists in their field,” Adams adds. “Tommy Dubose, Gary Gunn, and Steve Land are all exemplary pro audio professionals, all highly respected names in the marketplace. We really feel like we’ve hit the ground running, and are looking forward to big things together with Bosch.”

“We are delighted to welcome EDA Pro to the family,” says Thomas Hansen, VP Americas, Bosch Communications Systems. “EDA’s solid reputation and the proven sales performance of the EDA Pro team see them all set for great success. The synergy between EDA Pro and EDA Marketing also opens up a wealth of opportunities, especially as demand for complete, integrated AV systems increases. They have a superb track record in the video realm, and adding audio to the equation really gives us all the edge, especially in installation markets like House of Worship. Now, with the addition of Conferencing and PA to the portfolio, Bosch Communications Systems reps are equipped to offer the best solutions for each and every kind of audio application, from concert sound to boardrooms. This partnership represents the way forward.”