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Sound Advice
More than ever, time is one of our most valuable commodities. We're
all stressed, behind, too busy, trying to meet that looming deadline?
With that in mind, ProSoundWeb (PSW) has created a new way to automatically
deliver the important information vital to your work with sound and/or
needs as a businessperson.
Weekly, you can receive our on-line newsletter, Sound Advice.
Each installment of Sound Advice will include a brief, topical,
insightful and "to the point" message from our stable of industry
experts - a team of experienced educators, sound veterans, consultants
and, occasionally, even the PSW global community!
Click here to
sign up to receive Sound Advice. Follow the links below to view
our past issues.
07.22.04 Touring Sound With Studio Roots? by Fletcher - Sound reinforcement systems have traditionally differed from recording systems in the tools they’ve employed.
07.01.04 Building Your Pro Audio Brand by John Stiernberg - If you were to ask 10 people at random to define marketing, it’s likely that most – if not all – would mention advertising. To most people – pro audio industry or otherwise - the words “marketing” and “advertising” are virtually synonymous.
06.24.04 It's A Knockoff World by Gary Stanfill - Imitation is the sincerest form of flattery, it's said. But try telling that to a pro audio manufacturer whose killer new product design has just been ripped off by someone.
06.18.04 Dirty Laundry Department by Jack Alexander - As I went through the local music rag today, noting all the shows I wasn’t going to see and all the acts I had done whenever, I came upon a rather large skeleton in the old closet and decided it was time for a few words on the subject of “selling it by the pound.”
06.10.04 What's Up With Customer Service? by Keith Clark - Within the past week, we’ve been compelled to change our telephone service provider and our auto insurance provider, due to months and months of, frankly, getting jerked around...
06.03.04 Going The Wrong Way? by Fletcher - Religion and politics: Two things you should refrain from discussing in bars. Two more to avoid: analog and digital. But here we go...
05.27.04 What Does “New” Really Mean? by Fred Ampel - In the pro audio industry, more so than most any other business except perhaps detergents or personal care products, the word “new” seems to daily defy the laws of grammar and dictionary rules of definition...
05.20.04 It’s Called R-E-L-A-X-A-T-I-O-N by Julie Clark - Pssst… Got a minute? Yeah - I’m talkin’ to you...
05.13.04 Put Up Or Shut Up! by Barry Rudolph - A basic tenet in quantum mechanics, something called the Copenhagen Interpretation, posits that the very process of observation disturbs the phenomenon being observed...
05.06.04 Refining Your Pricing Strategy by John Stiernberg - Every business has a pricing strategy, whether they’re conscious of it or not. In the classic or textbook business sense, there are three basic strategic pricing options: Low Cost Producer, Differentiation, and Hybrid...
04.29.04 Are
You A Mentor? by Keith Clark - Many, many years ago, I was adrift,
looking forsomewhere meaningful to apply my professional skills. Sure,
I had a “job” - in fact, there were many jobs during that
period....
04.22.04 Are
You On The Team? by Gary Zandstra - One of the things we learn growing
up is that it’s a good idea to get along with our peers and colleagues.
Elementary school teachers often note our shortcomings in this regard
with the phrase “doesn’t play well with others.”....
04.15.04 The Power of Brands
by Chris Doering - Recently, psychologists Adam Tversky and Eldar Shafir
asked research subjects what they would do if they saw a desirable Sony
appliance offered in a shop window at a huge discount. Survey says…
most would enthusiastically enter the store and buy the item....
04.09.04 Develop
Your Pricing Strategy by John Stiernberg - For some pro audio people,
setting pricing can be mysterious, sensitive, and a bit scary. Pricing
strategy involves the decisions you make about pricing before you go
to market....
04.01.04 Studio Etiquette
by Barry Rudolph - Studio or session etiquette could be thought of as
all the things engineers say and do to make the artist, producer, and
musicians comfortable and at ease....
03.25.04 What You Say? by
Julie Clark - Our daughter, age three-and-a-half, has the sometimes-annoying
habit of repeating, over and over, “What you say? What you say?”
Which of course she thinks is hilarious....
03.18.04 Maximizing
Your Capital by Gary Zandstra - Most often, we think of capital
in terms of money or assets, but capital encompasses much more. It can
be good will earned from a client. It can be a competitive advantage
with respect to other systems firms. And it can be strategic relationships
with suppliers or even within your community....
03.11.04 Working
at Success by Barry Rudolph - Have you ever wondered why some recording
artists and producers are more successful in the studio at accomplishing
their goals than other people who are equally or more musically talented?
As a recording engineer, here's what I've noticed about successful people
in the studio....
03.04.04 Changing
Product Mix To Meet Market Demands by John Stiernberg - Are you
selling the same goods and services today that you did five years ago?
10 years ago? Things change. Technology drives some changes, such as
the conversion from analog to digital, the rise of wireless everything
or the current popularity of loudspeaker line arrays....
02.26.04 Convergence...On
What? - By Frederick J. Ampel - Business commentators, so-called
analysts and the like spend huge amounts of time creating and using
cute-sounding, punchy terminology or shorthand phrases (read "buzzwords")
to make themselves appear knowledgeable....
02.19.04 Reach
out and Touch Someone? by Julie Clark - Recently I had an interesting
conversation about communication with an industry friend. It didn’t
really start out that way; a discussion about on-line marketing tools
such as web sites and advertising evolved to the more general topic
of communication....
02.12.04 Rough
Economic Seas by Gary Zandstra - Price matters. Product matters.
But all factors of this nature being relatively equal, relationships
are often the deciding factor between winning and losing....
02.05.04 New
Year's Resolutions by John Stiernberg - The year 2003 is history.
While some sound companies did well, many would admit that 2003 was
tough. Expenses up, sales and margins down, competition fierce. Customers
want more value for less money....
01.28.04 Welcome
to Sound Advice
