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Transcript
Pro Sound Web Live Chat
Ken Berger
Moderated by Dave Dermont
July 2, 2001
Page 7
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David Scheirman: Based on what you saw of the 'marketplace' while
with EAW, what can speaker system manufacturers do to take better
advantage of sound mixers' and field engineers' viewpoint(s)? As
we all know, if you have five sound guys (or gals) together with
the same rig, you will get five different opinions as to how it
should sound? :-)
Ken: Well, in my day, I had one of the most amazing solutions to
that problem. Kenton was able to distill, from the feedback of the
real users, what they were asking for. Most people we worked with
didn't even understand what it was they were looking for rather
they knew what they didn't like.
Ken (continued): It's an art and Kenton is an amazing person in
his ability to do this. The fact that Kenton was such a nice guy
and everyone could relate to him really helped. I think that what
David has done at JBL and what Jeff Cox has done at L'Acoustics
is connect those companies with their user base both to evangelize
what has been developed and to spearhead the development of what
the customers are looking for.
Arthur: What project that you were involved in at EAW did you enjoy
most, and why?
Ken: Actually, the development of the APP program and the website
was probably the most rewarding to me. Both projects were originally
done pretty much by me alone. In terms of product, I was always
more about the concept and critiquing the development rather than
the execution.
Ken: Most of the time, due to Kenton's zeal for proliferating product,
my role was trying to hold back too many new products. Not as much
fun :o) I think what my greatest legacy at EAW was in building such
an amazing team. The fact that we could create an environment that
could attract so many brilliant people in all facets from so many
different companies throughout the industry was what I did so well.
And that is what EAW's success was based on.
Chris Kathman: What is APP?
Ken: Acoustical Performance Partnership. It was when we started
the original EAW BBS and distributed extensive product data on discs.
It set a new standard for technical reference in the industry and
it was the primary factor in EAW moving from primarily touring products
into the large-scale installation market.
David Scheirman: Frank Loyko told me once it stood for "Associated
Plywood Pallets", back when you were investing heavily in automated
wood-cutting machinery. No truth in that?
Ken: No but EAW actually stands for Extra Added Weight, and the
KF Series was so named to get Kenton to do it because he was busy
at the time doing new mid-bass horns, and we thought by calling
the product the KF series, he would put more time into it. And we
were right!
Ken (continued) : The original working name for EAW was WWW: Watertown
Woofer Works. Too bad we didn't trademark WWW in 1978.
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