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Transcript
Pro Sound Web Live Chat
Ken Berger
Moderated by Dave Dermont
July 2, 2001
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Ken (continued): I am only sorry that much of the development I
saw for Smaart did not happen. It's that software development thing
again that's so hard. My vision has always been that the industry
needs a control surface, something that is cross-platform and supported
industry wide. The virtual control of signal processing, routing,
monitoring and integrated intelligent agents is the future. DSP
and native signal processing will become/is becoming a commodity
black box.
Ken (continued): The key bit, as in the hard bit, is the software.
I could go on but how about another question or if you'd like, let
me know! Never been shy to express where I think things are going
in the industry.
Grampa Lee: Doesn't it seem with software - even more than with
hardware - it takes even more end user input to figure out what
is lacking?
Ken: Definitely, because the development team in software is rarely
people who actually use the stuff in the field and because testing
of software is much more complex than testing a hardware device.
Software is never done. There is always the next release, the new
features you come up with doing the last set.
Ken (continued): One of the problems faced by audio equipment manufacturers
is that they're all hardware companies at heart. They treat software
as a necessary evil to sell hardware. This has to change for the
industry to move to the next level. What should be interesting is
to see some new companies come on the horizon who are primarily
software companies building products to run on other people's more
generic hardware.
Ken (continued): I would not be surprised to see spin-off companies
out of some of the bigger signal processing companies, where the
software development teams bring to market more advanced software
for their previous employers hardware.
Jim G: Was there much thought on your part of not selling EAW or
was it something that you felt it was time to do? I mean, did you
have to think very hard on it once the dollars were satisfactory?
Ken: Selling EAW was one of the hardest things I've ever done. It
was my first born. One of the main reasons for selling
was that to realize where I saw the industry and EAW going, we needed
to develop DSP and software and it would be like starting over.
So we went looking for a partner that had the resources to go in
that direction.
Ken (continued): We considered buying a small electronics company,
but we really needed to build this whole new area of expertise both
in manufacturing and engineering. We had been approached repeatedly
over the previous few years by people trying to buy EAW. Mackie
seemed like a great compliment to EAW. Unfortunately, Mackie was
suffering from serious growing pains.
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