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Outline Appoints Sales Force For India

Outline further expands its global footprint by entering the high-potential Indian Market in partnership with White Eagle Entertainment Ltd.

By PSW Staff January 17, 2013

L to R: Michele Noselli, Arun Kalra, and Giorgio Biffi

Outline s.r.l. has announced the appointment of White Eagle Entertainment Ltd as its exclusive distributor for India.

With offices in New Delhi, White Eagle Entertainment specialises in the design, sale, installation and maintenance of commercial and professional audio. With 20 years of valuable experience, WEE’s has a portfolio that includes some of the best-known names in the industry.

The company’s CEO, Mr. Arun Kalra, who has been committed to India’s audio market for decades and also holds key sales positions with top international brands, states:

“Outline has been on our list of most desired high-end brands for many years. It’s a company that is known for its unique sound systems and extremely high quality. Our extensive experience working for some of the best-known names in the industry is our best possible publicity.

“We take pride in providing all our clients with a bespoke service that includes project assessment, solution identification, and high-quality installation, plus a full backup, spares and maintenance service. We enjoy building long-term relationships with our clients to help them stay current with the developments this fast-moving industry has to offer.”

Prestigious on-going installations powered by Outline include the Mumbai-based Playboy Club. The first in India, the 22,000-square-foot open-air property on Candolim beach in the tourist hotspot of Goa opened in mid-December 2012. According to the international press, the club is the first of 120 venues, including hotels, fashion cafes and shops, planned over the coming years.

The sound equipment list at Mumbai’s PB Club includes eight Outline Doppia II 9075 point-source systems with four DBS 18-2 subwoofers, plus eighteen DVS 8P compact loudspeaker enclosures. All powered by T-Series amps and controlled by the Genius 412 matrix, also by Outline.

A 12-element Mantas line-source system has been purchased by A One Global Entertainment rental company, a high-quality firm based in Chandigarh. Outline gear (eight DVS 8P and two Eidos 108 S) has also been specified for the Mumbai-based JW Marriott Hotel.

Giorgio Biffi CEO of Outline, comments: “White Eagle Entertainment has a long-standing reputation in the industry and we are extremely pleased to work with them, as their reputation for providing excellent customer experience perfectly matches our own vision.

“Mr. Kalra and his great team of technical staff are very well respected in India and the a fore-mentioned jobs speak for themselves. We are delighted that they want to distribute our products and look forward to a prosperous future in one of the most important growth economies worldwide.”



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