By PSW Staff • October 26, 2012 The Event Systems Group t from left to right, Jimmy Benoit, Greg Stevens & Jared Savant Valencia, Spain based loudspeaker manufacturer Lynx Pro Audio S.L. has entered into a distribution agreement with new US pro audio and entertainment technologies firm Event Systems Group, Inc. The agreement gives Event Systems Group exclusive distribution of the brand throughout the entire U.S. and Canada, and represents an exciting new venture for both companies. For Lynx Pro Audio, the long awaited introduction to the North American market means a new realm of possibility for a brand that has seen great success in other countries. As a new player in the professional audio marketplace, Lynx Pro Audio has already launched a product line that is quickly gaining recognition as a major player on a global scale. Event Systems Group was created by a small group of previous sound company owners and successful entrepreneurs interested in bringing new products (such as Lynx Pro Audio) into the North American market. “Event Systems came to Spain and spent the entire week with us listening to all our systems,” explains Ben Sinclair – Lynx Pro Audio Export Manager. “They spent valuable time with the engineers and by the end of the week we were confident that they were the right guys to represent us in North America. “You could see they really knew about professional audio and that they were enthusiastic about the Lynx portfolio.” The general sales model for Event Systems Group is to setup dealer networks for the brands it distributes and focus primarily on support of those networks. The company principles feel that their experience dealing with products as dealers, a role that most are familiar with, gives them a leg up in their endeavour to become a top sales and support company. “Our team is passionate about pro audio and the entertainment technology industry,” adds Greg Stevens – President of Event Systems Group. “We have spent many years designing, installing and doing production ourselves so when we discovered Lynx Pro Audio we were intrigued to know more about the brand and the people behind it. “After a visit to Spain, we knew that Lynx could fill a niche in North America and we were both grateful for and enthusiastic about the opportunity to represent them. There are truly good people behind this brand producing great product!” While both companies are relatively young, their combined and well-versed experience in the pro audio industry promises some exciting new developments in this fast-paced vertical market. Event Systems Group Lynx Pro Audio Comments Leave a Reply Cancel reply Your email address will not be published. Required fields are marked *Comment Name * Email * Website Tagged with: Distribution Loudspeakers Lynx Sound Reinforcement · all topics Subscribe to Live Sound International Subscribe to Live Sound International magazine. Stay up-to-date, get the latest pro audio news, products and resources each month with Live Sound.