Guitar Center Names Kristy Porter Director of Merchandising, General Accessories

Porter is focused on growing GC’s accessory business by ensuring the category is “customer-centric”

By PSW Staff January 15, 2014

Porter is focused on growing GC’s accessory business by ensuring the category is “customer-centric”

Guitar Center, Inc (GCI) has announced that Kristy Porter has been promoted to Director of Merchandising, General Accessories.

The announcement was made by Michael Walter, Senior Vice President, Guitar Center Merchandising. Kristy is recognized in the industry as one of the most analytical and experienced category merchants and is respected by the vendor community she supports for her history of tenaciously driving sales in accessory categories on their behalf.

Kristy’s career with Guitar Center started in 2001 as a customer service associate at the Oxnard, California store. In 2005, after four successful years as a top salesperson, Department Manager and Assistant Store Manager, she moved to Guitar Center’s headquarters in Westlake Village as an Assistant Category Manager. She was quickly promoted to Category Manager, General Accessories, and over the past five years has helped her department grow into one of the largest in the company.

Porter emphasizes the continued importance accessories have in attracting customers to retail stores on a more frequent and loyal basis.

Kristy Porter said, “I am very excited and honored to be promoted to Director of General Accessories. This business is a vital part of Guitar Center’s overall success, and these high-frequency categories draw customers into our retail stores. We want to ensure our department is very customer-centric: easy to learn, easy to shop and easy for our MI customers to buy. I look forward to helping grow our business in 2014 and beyond.”

Michael Walter, Senior Vice President, Guitar Center Merchandising, said, “This is a great move for Kristy but an even better one for Guitar Center. Expanding her role and breadth allows her to more positively impact even more business here at GC. We love her experience – forged on the front lines in the stores and honed here in Westlake Village over the last few years. She’s well-positioned for success in this and future roles.”

Guitar Center

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