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Audio-Technica Now Sponsoring Pensado’s Place

Company serving as title sponsor for hour-long weekly web series and related special events

By PSW Staff August 11, 2014

Dave Pensado (far left) and Herb Trawick (far right) flanking Audio-Technica's Gary Boss and Jeff Simcox. (Photo by Brian Petersen)

Audio-Technica has become a title sponsor for Pensado’s Place, the acclaimed hour-long weekly educational web series that celebrates the evolving landscape of music and technology and gives a voice to its leaders and innovators.

As part of its sponsorship, Audio-Technica is pleased to be a part of Pensado’s Place weekly live and archived shows, as well as other special events like the Pensado Awards and at expos including Gear Expo, MixFest and more. 

The hour-long weekly web series Pensado’s Place was created nearly four years ago. Co-hosted by noted mix engineer Dave Pensado (Beyoncé, Christina Aguilera, Kelly Clarkson, Mariah Carey, Elton John, Michael Jackson and more) and show creator Herb Trawick, the show includes interviews with top music industry artists, engineers, producers, mixers, and record executives, as well as in-depth tutorials in production, engineering and mixing. Pensado’s Place has positioned itself as “the most influential show for audio engineers,” mixers and producers (Forbes Magazine) in three years.

Trawick, who also serves as co-host/executive producer, states, “We are very thrilled to have Audio-Technica come on board and support Pensado’s Place. Just like Dave and myself, A-T is strong believer in audio education, which is why they are a perfect match to work with the entire Pensado team.”

“As an engineer and mixer myself, I’m very familiar with Audio-Technica’s microphones and have an intimate knowledge of using them in the studio,” adds Pensado. “In addition to making great products, the company has so many talented people on their team, and I look forward to working closely with them over the next year.” 

Audio-Technica

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