By PSW Staff • March 5, 2014 Jessica Pickett, host of SXSWfm's indie rock show The Backbeat, using Audio-Technica AT8035 shotgun mic and ATH-M50 headphones for voice tracks in the SXSWfm recording booth. (Photo credit: David Fox) Audio-Technica microphones and headphones are being utilized by SXSWfm, the dedicated online radio portal of the annual South By Southwest (SXSW) Festival, which takes place each year in Austin, Texas. Currently, the station’s DJs and content creators have been using the AT2020USB+ cardioid condenser USB microphones, ATH-M50 studio monitor headphones and AT8035 shotgun microphones. “We’ve had a great experience with the Audio Technica gear we’ve been using here at SXSWfm,” says Kevin Connor, SXSWfm programming manager. “The ATH-M50 headphones are dependable, accurate and comfortable over the course of a long day of listening to SXSW artists and producing our station elements. The AT8035 is not only a great shotgun mic in the field for interviews, but it has also become our go-to mic in our confined voiceover space.” This year’s festival, which will be held March 7-16, will encompass film, media, technology, and of course music, with over 1,700 showcasing artists playing live. The channel is now live at www.sxswfm.com and currently features artists that have showcased during the SXSW’s 27-year history and all other aspects of the festival. “The goal of the channel is to reflect the wide spectrum of sounds you can hear when you attend the SXSW Music Festival,” explains Connor. “It’s all kinds of music from all over the world. As the SXSW 2014 season progresses, we will be introducing you to the artists who will be joining us in Austin in March for five nights of showcases on more than 100 stages.” Audio-Technica Comments Leave a Reply Cancel reply Your email address will not be published. Required fields are marked *Comment Name * Email * Website Tagged with: Applications Audio-Technica Festivals Headphones Microphones · all topics Subscribe to Live Sound International Live Sound International brings you information on a wide range of pro audio topics. Stay up-to-date, get expert tips, industry news, new products and technologies delivered. Discover how to make smart use of today’s sound technology, Subscribe Today!