By PSW Staff • May 8, 2012 Powersoft has announced SISME as the new distributor of Powersoft products in Italy starting May 2. Luca Giorgi, Pro Audio BU manager of Powersoft, made the announcement. The trading company SISME has been importing and distributing musical instruments, sound equipment and HI/FI in the Italian market since 1967. “Despite the substantial changes the modern retail business incurred in the last years, our company continues to evolve thanks to our competence and reliability,” says Claudio Bugari, Chief Executive of SISME. “Our dynamic vision of the market convinced us to make our presence heard in the segment of professional audio products. Tha t’s the reason we decided to complete the range of our amplification product portfolio with a quality brand such as Powersoft.” The search for constant innovation, customer-centricity and high quality products are the strengths the two companies share. The new agreement signed aims at increasing the presence of green soul Powersoft designed amps in the Italian market. With this in mind, SISME will continue to help customers find the best solution to their professional audio needs by offering its expertise in the field and a full line of products that will suite their needs, including Powersoft amplifiers. SISME distributes a full range of professional audio products including L-Acoustics, Shure, and HK Audio. “We think we have found the right partner for the Italian market. SISME has a great distribution network well rooted in the Italian territory,” concludes Luca Giorgi. “Their payoff summarizes the spirit of our partnership: a quality company that distributes quality.” Comments Leave a Reply Cancel reply Your email address will not be published. Required fields are marked *Comment Name * Email * Website Tagged with: Amplifiers Distribution Europe Manufacturer Poll Powersoft Sound Reinforcement · all topics Subscribe to Live Sound International Subscribe to Live Sound International magazine. Stay up-to-date, get the latest pro audio news, products and resources each month with Live Sound.