By PSW Staff • May 14, 2012 The company Matrix Sales has been appointed as the new Powersoft distributor for Denmark. Matrix Sales is part of the newly formed Matrix Group, made up of several well established companies working together to provide complete solutions for the touring, permanent installation and MI markets. The Matrix product portfolio covers everything from high end professional audio, concert lighting, staging, cables and accessories and features brands of the calibre of Midas, L’Acoustics, Shure, DB Technologies, Coemar, Proel and Aviom. The group is also related to some of the most established rental companies in the region. “We are happy to welcome Matrix Sales into our ever growing team of international distributors.” – says Steve Smith, Powersoft’s Touring Account Manager – “Matrix is an interesting proposal for us, having the drive and enthusiasm of fresh, growing company while featuring some highly experienced and well established elements. “We are considering this to be a re-boot for us in the Danish market and through this powerful partnership expect 2012 to bring some excellent results.” Kenneth Bremer, CEO at the Matrix Group states, “One of our key issues at Matrix is quality, both in terms of sales, service and the products we work with – to offer customers the right solutions and ensure a continuously high standard is the backbone of our company. “Powersoft has precisely these properties and offer highly sophisticated products enhanced with proprietary technology. Powersoft is a strong brand and fits perfectly in our portfolio. It really is Italian engineering at its best and we look forward to offering our customers spicy Italian amplifier power!” Morten Uldbaek, Pro-Audio Sales Manager at Matrix Sales added “It is a pleasure to be able to add Powersoft to our product portfolio. Saving space, lowering power consumption and the possibility to have complete software control and protection are some of the key features that will enable us to meet the high demands of the touring and install markets.” The official launch of the new partnership will be at the Monitor Expo show in Copenhagen from the 30th of May to the 1st of June. Both Powersoft and Matrix will be present at the show to showcase the complete range of Powersoft amplifiers together with the Armonía software. Powersoft Matrix Group Comments Leave a Reply Cancel reply Your email address will not be published. Required fields are marked *Comment Name * Email * Website Tagged with: Amplifiers distributors Poll Powersoft Sales Sound Reinforcement · all topics Subscribe to Live Sound International Live Sound International brings you information on a wide range of pro audio topics. Stay up-to-date, get expert tips, industry news, new products and technologies delivered. Discover how to make smart use of today’s sound technology, Subscribe Today!